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COM1501 ASSIGNMENT ANSWERS

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COM1501 ASSIGNMENT ANSWERS

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2018 – Assignment 1 – Semester 1

Q1 ____ was accredited with being the first to present an independent publication?
1. Johann Gutenberg
2. The Chinese
3. Thomas Pringle and John Fairbairn
4. Cave inhabitants

Q2 ____ research is whereby the scientist has to study and interpret old written documents, artefacts and records.
1. Historical
2. Content analysis
3. Field research
4. Experimental research

Q3 The Information Age can also be regarded as....
A. The digital age
B. The computer age
C. The World Wide Web
D. A web site

1. (b) (c)
2. (b) (d)
3. (a) (b)
4. (d) (a)

Q4 The physical part of listening is known as...
1. Sensing
2. Attending
3. Remembering
4. Responding

Q5 Recently, Mr Mbulazi was mugged in front of his garage just after parking his car from work. He then decided
to install hidden cameras that capture his driveway, an ADT alarm system and burglars for the windows and doors
in order for him and his family to be safe in the future. According to Maslow's hierarchy of needs, efforts of
protection from danger are known as the need for…
1. Esteem
2. Safety
3. Self-actualisation
4. Survival

Q6 Inappropriate feedback does not encourage effective communication or show concern for the needs of the
communicator. If you break into the conversation without allowing the communicator to finish speaking, which
one of the following inappropriate feedback responses will be applicable?
1. Irrelevant response
2. Interrupting response
3. Impervious response
4. Tangential response

Q7 Consider the options below and indicate which one best describes the social significance of the age of writing.
This age allowed people to …...
1. Draw paintings
2. Record matters, such as boundaries, land ownership and transactions
3. Communicate by means of gestures, sight, taste and smell
4. Read books

Q8 When we consider communication as a process, communication is known to be a
A. Fixed, static process
B. Dynamic and never-ending process
C. Process resulting in a change of bahaviour
D. Process that influences all our communication encounters

, 1. (a)
2. (c) (d)
3. (b) (c) (d)
4. (d)

Q9 When the look on your face conveys a different message than the spoken words that is known as ___
communication.
1. Formal
2. Informal
3. Unintentional
4. Intentional

Q10 Lukas Radebe appeared in many advertisements in support of the 2010 World Cup Soccer campaign. In these
advertisements people were requested to purchase tickets for the games at t ___he various venues well in
advance. The intended persuasion of fans to purchase tickets was an illustration of the function of language.
1. Conative
2. Phatic
3. Referential
4. Expressive

Q11 We use ___ communication to distinguish communication between small groups from communication
between two people.
1. Dyadic
2. Social
3. Interpersonal
4. Mass communication

Q12 You have completed your first degree, and it’s now time to look forward to the workplace. But as a young
individual, please do consider doing your honours degree because your first degree was just a stepping stone and
you can do more. Considering the statement above against Maslow's hierarchy of needs, identify the need
supporting the notion that you are studying to fulfil your human potential, wishing to excel, and become the best
you can possibly be.
1. Social
2. Self-actualisation
3. Esteem
4. Survival

Q13 You have asked a number of friends to come dine with you on Friday evening. You have to go to the butcher
and you are wondering which cut of meat would be most appropriate for beef stroganoff. You also need to
remember to buy the cream, vegetables and wine. Wondering about the appropriate cut of meat relates to the
___ context of communication.
1. Interpersonal
2. Intrapersonal
3. Dyadic
4. Social

Q14 During the evening of your dinner with friends, you move around amongst the guests to talk to them all,
make sure their glasses remain filled, and ensure that they all are having an enjoyable evening. These invited
guests know each other fairly well and the distance between them is between 120−360cm. This spatial zone is
known as the ___ distance.
1. Intimate
2. Personal
3. Public
4. Social

Q15 The noise in the street outside causes...
1. Inaccurate listening
2. An external barrier to listening
3. An internal barrier to listening
4. Unfocussed attention

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