BUS110- Final Exam Review
(Terms/Concepts) Questions and
Answers (100% Correct Answers)
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distribution channel Ans: is a sequence of
marketing organizations that directs a product
from the producer to the ultimate user
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a marketing organization that links a producer
and user within a marketing channel is called
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Ans: middleman
a merchant middleman Ans: is an intermediary
that actually takes title to products by buying
them
a functional middleman Ans: helps in the
transfer of ownership of products that does not
take title to the products
retailer Ans: a middleman that buys from
producers or other middlemen and sells to
consumers
wholesaler Ans: is a middleman that sells
products to other firms
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intensive distribution Ans: is the use of all
available outlets for a product
selective distibution Ans: is the use of only a
portion of the available outlets for a product in
each geographic area
exclusive distribution Ans: is the use of only a
single retail outlet for a product in a large
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geographic area
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supply-chain management Ans: is a long-term
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partnership among channel members working
together to create a distribution system that
reduces inefficiencies, costs and redundancies
while creating a competitive advantage and
satisfying customers
merchant wholesaler Ans: is a middleman that
purchases goods in large quantities and sells
them to other wholesalers or retailers and to
institutional, farm, government, professional or
industrial users
general-merchandise wholesaler Ans: deals in a
wide variety of products, such as drugs,
hardware, nonperishable foods, cosmetics,
detergents, and tobacco
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a limited-line wholesaler Ans: stocks only a few
product lines but carries numerous product
items within each line
specialty-line wholesaler Ans: Carries a select
group of products within a single line
broker Ans: middleman that specializes in a
particular commodity, represents either a buyer
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or seller, and is likely to be hired on a temporary
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basis
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agent Ans: a middleman that expedites
exchanges, represents a buyer or a seller, and
often is hired permanently on a commission
basis
independent retailer Ans: a firm that operates
only one retail outlet
chain retailer Ans: a company that operates
more than one retail outlet
according to the us census, ________ ________ is a
retail store that employs 25 or more persons and
sells at least home furnishings, appliances,
family apparel and household linens and dry
goods, each in a different part of the store Ans:
department store
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discount store Ans: a self-service general-
merchandise outlet that sells products at lower-
than-usual prices
warehouse showroom Ans: a retail facility with
five basic characteristics: a large, low-cost
building, warehouse materials-handling
technology, vertical merchandise displays, a
large on premises inventory and minimal service
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convenience store Ans: a small food store that
sells a limited variety of products but remains
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open well beyond normal business hours
supermarket Ans: a large self-service store that
sells primarily food and household products
superstore Ans: a large retail store that carries
not only food and nonfood products ordinarily
found in supermarkets but also additional
product lines
warehouse club Ans: is a large scale members-
only establishment that combines features of
cash-and-carry wholesaling with discount
retailing
traditional specialty store Ans: carries a narrow
product mix with deep product lines