BUAD 332 FINAL EXAM QUESTIONS WITH
CORRECT ANSWERS LATEST UPDATE
GRADED A+
What are the forms of direct marketing? --CORRECT ANSWER---
Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Definition : Direct marketing through print, video, or digital methods
that are mailed to select customers, made available in stores or
presented online --CORRECT ANSWER--Catalog marketing
Involves sending an offer, announcement, reminder, or other item to
a person at a particular physical or virtual address --CORRECT
ANSWER--Direct-mail marketing
-largest direct marketing medium
Page | 1
,Example of direct mail marketing in class --CORRECT ANSWER--
JDA
Marketers use inbound and outbound call to sell direct to customers -
-CORRECT ANSWER--Telemarketing
Company efforts to market products and services and build customer
relationships over the internet --CORRECT ANSWER--Online
marketing
so called dot-coms, which operate only online without any brick and
mortar presence --CORRECT ANSWER--Click-only companies
Connecting directly with carefully targeted individual customers to
both obtain immediate response and cultivate lasting customer
relationships --CORRECT ANSWER--Direct Marketing
What is the fastest growing form of marketing? --CORRECT
ANSWER--Direct marketing
-10% of U.S. economy is generated by direct marketing sales
Page | 2
, Types of click-only firms --CORRECT ANSWER---E-tailers
(Amazon)
-Search engines and portals (Google)
-Transaction sites (eBay)
-Content sites (ESPN)
clicker: Yahoo is a search engine & content site
Traditional brick and mortar stores that have added online marketing
operations --CORRECT ANSWER--Click-and-mortar
Why are many click and mortar stores having more success than
traditional brick and mortar stores? --CORRECT ANSWER--Omni-
presence
What was the example in class of a click and mortar store? --
CORRECT ANSWER--Best Buy
Businesses using websites, e-mail, online catalogs, online trading
networks, and other online resources to reach new business
Page | 3
CORRECT ANSWERS LATEST UPDATE
GRADED A+
What are the forms of direct marketing? --CORRECT ANSWER---
Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Definition : Direct marketing through print, video, or digital methods
that are mailed to select customers, made available in stores or
presented online --CORRECT ANSWER--Catalog marketing
Involves sending an offer, announcement, reminder, or other item to
a person at a particular physical or virtual address --CORRECT
ANSWER--Direct-mail marketing
-largest direct marketing medium
Page | 1
,Example of direct mail marketing in class --CORRECT ANSWER--
JDA
Marketers use inbound and outbound call to sell direct to customers -
-CORRECT ANSWER--Telemarketing
Company efforts to market products and services and build customer
relationships over the internet --CORRECT ANSWER--Online
marketing
so called dot-coms, which operate only online without any brick and
mortar presence --CORRECT ANSWER--Click-only companies
Connecting directly with carefully targeted individual customers to
both obtain immediate response and cultivate lasting customer
relationships --CORRECT ANSWER--Direct Marketing
What is the fastest growing form of marketing? --CORRECT
ANSWER--Direct marketing
-10% of U.S. economy is generated by direct marketing sales
Page | 2
, Types of click-only firms --CORRECT ANSWER---E-tailers
(Amazon)
-Search engines and portals (Google)
-Transaction sites (eBay)
-Content sites (ESPN)
clicker: Yahoo is a search engine & content site
Traditional brick and mortar stores that have added online marketing
operations --CORRECT ANSWER--Click-and-mortar
Why are many click and mortar stores having more success than
traditional brick and mortar stores? --CORRECT ANSWER--Omni-
presence
What was the example in class of a click and mortar store? --
CORRECT ANSWER--Best Buy
Businesses using websites, e-mail, online catalogs, online trading
networks, and other online resources to reach new business
Page | 3
