BUS 4993 BUSINESS CAPSTONE PROJECT
STUDY GUIDE 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
◉ Marketing Channels. Answer: An organized system of marketing
institutions through which products, resources, information, funds,
and/or product ownership flow from the point of production to the
final user.
◉ Physical Distribution. Answer: Coordinating the flow of
information and products among members of the channel to ensure
that products are available in the right places, in the right quantities,
at the right times, and in a cost-efficient manner.
◉ Supply Chain. Answer: consists of all parties involved, directly or
indirectly, in obtaining raw materials or a product
◉ Time Utility. Answer: the increase in customer satisfaction gained
by making a good or service available at the appropriate time
◉ Place Utility. Answer: the usefulness of a good or service as a
function of the location at which it is made available
, ◉ Piggy Back. Answer: rail and trucks
◉ Birdy Back. Answer: truck and air
◉ Fishy Back. Answer: truck and water
◉ Bi-Modal Transportation Forms. Answer: Piggy Back
Birdy Back
Fishy Back
◉ customer service. Answer: the output of logistic systems
◉ Category Killers. Answer: Category focused retailers
(Best Buy, Office Depot, Auto Zone, Barnes & Noble)
◉ Radio Frequency Identification (RFID). Answer: uses electronic
tags and labels to identify objects wirelessly over short distances
◉ Channel Integration. Answer: when one business owns the
organizations at other levels of the channel
STUDY GUIDE 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
◉ Marketing Channels. Answer: An organized system of marketing
institutions through which products, resources, information, funds,
and/or product ownership flow from the point of production to the
final user.
◉ Physical Distribution. Answer: Coordinating the flow of
information and products among members of the channel to ensure
that products are available in the right places, in the right quantities,
at the right times, and in a cost-efficient manner.
◉ Supply Chain. Answer: consists of all parties involved, directly or
indirectly, in obtaining raw materials or a product
◉ Time Utility. Answer: the increase in customer satisfaction gained
by making a good or service available at the appropriate time
◉ Place Utility. Answer: the usefulness of a good or service as a
function of the location at which it is made available
, ◉ Piggy Back. Answer: rail and trucks
◉ Birdy Back. Answer: truck and air
◉ Fishy Back. Answer: truck and water
◉ Bi-Modal Transportation Forms. Answer: Piggy Back
Birdy Back
Fishy Back
◉ customer service. Answer: the output of logistic systems
◉ Category Killers. Answer: Category focused retailers
(Best Buy, Office Depot, Auto Zone, Barnes & Noble)
◉ Radio Frequency Identification (RFID). Answer: uses electronic
tags and labels to identify objects wirelessly over short distances
◉ Channel Integration. Answer: when one business owns the
organizations at other levels of the channel
