REVIEW EXAM WITH ALL ANSWERS
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Retailing nis ncomprised nof nall nof nthe nbusiness nactivities nthat nadd nvalue nto nthe nproducts nand
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nservices ncustomers nbuy. nThis nincludes: n
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1) nmerchandise nassortment
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2) npackaging
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3) ncustomer nservice
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4) nAll nof nthe nabove n- n ncorrect nanswer- nAll nof nthe nabove
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b nList nthe nelements nof nthe ndistribution nchannel nin nthe ncorrect norder: nMen nWant nReal nChics n- n
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b ncorrect nanswer- nManufacturer, nWholesaler, nRetailer, nand nCustomer
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b nAshley nFurniture nis nan nexample nof nwhat ntype nof nretailer? n- n ncorrect nanswer- nSpecialty nStore
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b nThe nterms nmultichannel nand nomnichannel nare nvery nsimilar. nWhich nof nthem nplaces nthe nfocus non
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b ncreating na nseamless ncustomer nexperience? n- n ncorrect nanswer- nOmnichannel
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, b nThe nmethod nby nwhich nconsumers nacquire nproducts nand nservices? n- n ncorrect nanswer- nRetailing
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b nThe nchain nof nbusiness nthrough nwhich na ngood nor nservice npasses nuntil nit nreaches nthe nend
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b nconsumer nis ncalled--- n- n ncorrect nanswer- ndistribution nchannel
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b nWhich nof nthe nfollowing nproduces nthe nproduct?
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1) nDistribution nChannel
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2) nmanufacturer
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3) nRetailing
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4) nRetailer
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5) nWholesaler n- n ncorrect nanswer- nManufacturer
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b nWho nbuy nlarge nquantities nof nproducts nand nresells nthem? n- n ncorrect nanswer- nwholesaler
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b nWhich nof nthe nfollowing nreceives, nstores, ndisplays, nand npresents nthe nproducts nto ncustomers? n- n
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b ncorrect nanswer- nretailer b b
b nT/F n(Closeout nstores nare nowned nby nthe nmanufacturer nor nretailer) n- n ncorrect nanswer- nTrue
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b nGreat ncustomer nservice ncombines:
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1) nproblem nsolving
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2) nCritical nthinking
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3) nProfessionalism
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4) nRespect
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5) nall nanswers nare ncorrect
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