MGT6311
FINAL STUDY GUIDE 2026 EXAM
QUESTIONS WITH DETAILED ANSWERS
What aspects of a video can be optimized for VSEO? - ANSWER-title, thumbnail, meta tags
Give some strategies for VSEO - ANSWER-upload new content regularly, encourage
engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use
most important keywords in 1st 3 words of title, meta tags, etc.
How do users find new videos? - ANSWER-search engines, recommendations from
friends/family, navigating to a URL, paid ads/promotions
When should the CTA be included in a video promotion? - ANSWER-as early as possible
What are some methods of payment for video ads? - ANSWER-pay if user watches more than 30
seconds, PPC, pay if user watches whole video (total length less than 30 seconds)
How do YouTube and Facebook differ in their definitions of a user viewing a video? -
ANSWER-YouTube counts a view as more than 30 seconds, Facebook counts a view as more
than 3 seconds
What are key metrics for success for video ads? - ANSWER-number of views, average view
time, CTR on CTA, drop off points
Name 5 goals for a video marketing campaign - ANSWER-communication, increase sales, lead
generation, provide customer service, promotion
How should you determine which metrics to track for a video marketing campaign? - ANSWER-
Pick the metrics that will tell the most about the overall goal of the campaign (i.e. if the objective
is to increase sales, use CTR, conversion rate, etc)
Give an example of paid, owned, and earned media - ANSWER-Google ads (paid), company
Facebook page (owned), influencer blog post about new product (earned)
What are some features unique to mobile use? - ANSWER-personal, always carried, always on,
built-in payment, location services
What needs to be considered before starting a mobile marketing campaign? - ANSWER-specific
customer segment needs, habits, preferences (will a mobile campaign likely influence target
audience?)
What does "internet of things" mean? - ANSWER-devices are connected, more data than ever
available on customers
FINAL STUDY GUIDE 2026 EXAM
QUESTIONS WITH DETAILED ANSWERS
What aspects of a video can be optimized for VSEO? - ANSWER-title, thumbnail, meta tags
Give some strategies for VSEO - ANSWER-upload new content regularly, encourage
engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use
most important keywords in 1st 3 words of title, meta tags, etc.
How do users find new videos? - ANSWER-search engines, recommendations from
friends/family, navigating to a URL, paid ads/promotions
When should the CTA be included in a video promotion? - ANSWER-as early as possible
What are some methods of payment for video ads? - ANSWER-pay if user watches more than 30
seconds, PPC, pay if user watches whole video (total length less than 30 seconds)
How do YouTube and Facebook differ in their definitions of a user viewing a video? -
ANSWER-YouTube counts a view as more than 30 seconds, Facebook counts a view as more
than 3 seconds
What are key metrics for success for video ads? - ANSWER-number of views, average view
time, CTR on CTA, drop off points
Name 5 goals for a video marketing campaign - ANSWER-communication, increase sales, lead
generation, provide customer service, promotion
How should you determine which metrics to track for a video marketing campaign? - ANSWER-
Pick the metrics that will tell the most about the overall goal of the campaign (i.e. if the objective
is to increase sales, use CTR, conversion rate, etc)
Give an example of paid, owned, and earned media - ANSWER-Google ads (paid), company
Facebook page (owned), influencer blog post about new product (earned)
What are some features unique to mobile use? - ANSWER-personal, always carried, always on,
built-in payment, location services
What needs to be considered before starting a mobile marketing campaign? - ANSWER-specific
customer segment needs, habits, preferences (will a mobile campaign likely influence target
audience?)
What does "internet of things" mean? - ANSWER-devices are connected, more data than ever
available on customers
