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music business

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Exam of 2 pages for the course Unit 25 - Music performance at OCR (music business)

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Facebook


Why is this promotional tool important?
 Most people have Facebook and use it
How can you use it to the best of your abilities?
 Bands can make musician pages
 Can target a specific audience for advertisements.
When is the best time to post?
 During the day but it depends where majority of followers are in the
world. Facebook gives you statistics so you can see where your followers
live.
What are the benefits of you using this platform?
 Has Facebook live streaming ability.
 Gives you follower statistics to help plan merch and tours.
 Advertisements
 Many media methods that other apps don’t have
Who is the target audience of this platform?
 Ranges from teenagers to the elderly
Where can you find inspiration for making the most of this platform as a
musician?
 Seeing what other musicians do
 Inspired to keep making music during this tough time because you will
see people still supporting you.


Video:
Give 3 examples of musicians using videos on Facebook well:
 I Prevail – live streaming rehearsals and shows
 Dropkick Murphys – live streamed their St Patricks Day show when it
was cancelled

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