BA 466 Midterm Exam Essay Question Domain GUARANTEE GRQDE ‘A’ ALL ANSWERS 100% CORRECT

Question 1 The financial crisis of has been described as a “perfect storm” of unfavorable industry forces. a) Concisely describe the mortgage-backed security industry before the financial crisis using Porter’s 5 forces model. (Mortgage-backed securities were created and sold by investment banks, like Bear Sterns & Goldman Sachs.) b) Describe the 6 of the 7 characteristics of the general environment of the mortgage-backed security industry and give specific examples of how 4 of them shaped the industry before the crisis. Question 2 Analyzing the Music Recording Industry. By music recording industry, I am referring to businesses that own the property rights to popular music. Competitors in this industry include EMI Music Publishing (), Sony Music (), Harmonized Records (), and Sub-Pop Records ( a. Identify 6 of the 7 segments of the general business environment that we discussed in class. Use specific examples from the music recording business to illustrate each segment. Question 3 a) Identify the three basic strategic tactics that we discussed in the first class, and provide two specific examples of each using the current or historical auto industry. Question 4 a) Identify Wal-Mart’s generic, business-level strategy (See Ch. 4)