EXAMINATION TEST 2026 SOLVED QUESTIONS
AND ANSWERS
◉ A marketing plan for a special interest travel business should include
a description of the target audience. Answer: True
◉ Promoting special interest travel includes each of the following
except: Image and Logo The Internet and E-Marketing Advertising
Negotiating. Answer: Negotiating
◉ Your chosen specialty should be consistent with your own interests
and that of your overall business plan. Answer: True
◉ Selling to niche markets is more labor-intensive than selling mass-
market products. Answer: True
◉ Which of the following demographic groups demonstrates a growing
trend toward luxury and several trips each year? Affluents Baby
Boomers Millennials Senior Citizens. Answer: Millennials
◉ Which of the following travel experiences is not considered a special
interest market. Answer: All-Inclusive Resort
, ◉ If you're purchasing print or online advertising for your specialty
rather than the full-service nature of your business, it's not necessary to
find out which publications or websites your potential buyers read.
Answer: False
◉ A concise overview of why you are in the business of selling your
particular special interest niche is known as a. Answer: Mission
Statement
◉ The growth of special interest travel is limited to Baby Boomers, and
Generations X and Y. Answer: False
◉ Kavan Jordan's goal is to conduct acceptable orientations for all new
travel counselors by the end of the calendar year. Which of the basic
criteria of goal setting is missing from this statement. Answer: It is not
measurable.
◉ When it comes to making important team decisions, consensus is
more effective than voting. Answer: True
◉ A team member who attempts to compromise or bargain with other
team members demonstrates which of the following approaches to
resolving conflict. Answer: Negotiating