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Critical Review Essay

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Critical Review Essay

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FastGood’s Proposed Geography Analytical Network Solution.

FastGood’s current supply chain network design’s failure to support its stakeholders

has pushed it seeking new network design that can offer a new approach that would

ultimately solve this problem which has rapidly affected the company’s finances. That is

where Geography Analytical solutions, a product of Hewlett Packard, comes in. the product

has been offered to the FastGood via the company’s head of supply chain innovations, Mrs.

Indra Banerjee.

Geography analytics enables the display of data and information about the network to

control the optimization of the chain of supply (Acksteiner & Trautmann, 2013. This

information is displayed on a map. This is done by mapping out locations that will be

engaged throughout the process. These locations include distributions centers and

warehouses. This is followed by imputing relevant information that uniquely distinguishes

these locations (Acksteiner & Trautmann, 2013). The final step involves the categorization of

these locations to allow for easy filtering and maneuvering through them for a distinguished

view of every location through-out the process. This is possible through the application of a

smart directory structure (Acksteiner & Trautmann, 2013).

Based on the shortcomings experienced by the company using the current network

design, the Geography analytical solution seems a capable alternative for the company given

its ability to offer solutions to these areas of concern. First, the company, according to the

database provided by the company’s analytics department, has struggled to monitor the

movement of its product (Craighead, Blackhurst, Rungtusanatham, & Handfield, 2007). This

is demonstrated by the approach adopted by the current network design interface that displays

multiple figures which might be difficult especially after a period that is as long as 52 weeks.

The Geographical Analytics solution gives every point room for data that can be added,

edited, hidden, and viewed at the click of a button (Acksteiner & Trautmann, 2013). This

, would reduce the chances of operators to be overwhelmed when weekly data has piled up by

the end of the last week of the year.

Secondly, given the outlay of information in the database which relatively lacks in

discipline as far as order goes, there is always the likelihood of errors being made during data

input, which is a normal occurrence (Acksteiner & Trautmann, 2013). However, an error

made in the current network design would be difficult or impossible to point out when

realized in very long after it is made. This would prove to be a costly occurrence for the

company in its bid to balance the numbers at the end of a financial year (Craighead,

Blackhurst, Rungtusanatham, & Handfield, 2007). With the Geographical Analytics solution,

however, the error would be swiftly spotted soon after in made. Whether the error is related

to conditions that have been skipped during data input like taxes, the solution’s Artificial

Intelligence can display prompt boxes as soon as the figures become questionable.

The proposed Geographical Analytical solution was primarily designed to support and

enhance network optimization in the supply chain (Acksteiner & Trautmann, 2013). This

means that its most basic role is to reduce the cost and even time spend throughout the supply

chain. The current network design adopted by FastGood is likely to spend more time and

ultimately fail to reduce the costs in comparison to the proposed solution. This is because of

the more complex readings in the exact directions of different locations which include

latitudes and longitudes in comparison to Geographical Analytical solution’s visualized

readings on locations that can be seen on the map.

The proposed solution will be able to offer more as far as demand analysis is

concerned (Acksteiner & Trautmann, 2013). The network design has been built to offer

predictive insight on demand in different areas within the map. This is unlike the current

network design that bases its demand highlights based on recent company activities,

especially sales. The proposed solution will highlight demand in different areas and also

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