CERTIFIED BUILDING OFFICIAL MM
MANAGEMENT EXAMINATION TEST 2026
COMPLETE QUESTIONS AND ANSWERS
GRADED A+
● What are the four types of programs? Answer: 1. Event Programs
2. Engagement Programs
3. Email Programs
4. Default Programs
● What are event programs? Answer: Program's designed to manage
and track all activities associated with an event, including registration,
promotion, agenda and session management, logistics, and post-event
follow-up.
● What are Engagement Programs? Answer: Marketo Engagement
programs are a lead nurturing tool that uses automated campaigns to
engage prospects at a set periodic schedule.
● What are Email Programs? Answer: Marketo email programs are a
tool for creating and managing email campaigns that enable marketers to
send targeted, personalized messages to their audience.
,Tip: Built-in features like A/B testing and Email Head Start.
● What are default programs? Answer: A default program is anything
that is not an event, engagement, or email program.
● What are the four boxes in the control panel of an email program?
Answer: 1. Audience defines the "who"
2. Email provides the "what"
3. Schedule defines "when"
4. Approval makes it ready to go.
● What are the four email A/B tests you can schedule in Marketo?
Answer: 1. "Subject Line" A/B Testing
2. "Whole Email" A/B Testing
3. "From Address" A/B Testing
4. "Date/Time" A/B Testing
● What do email program dashboards show? Answer: Dashboards show
you email program and A/B test performance at a glance.
● Can email programs be nested? Answer: Yes! Email programs can be
used within other programs; Email programs play well with other
, programs. Use an email program to send out a webinar invitation, for
example.
● What program can email programs not be nested in? Answer:
Engagement Programs
● How many times can an email program run? Answer: Email programs
run one time and can't be resent
● How do you get an existing email program into another program?
Answer: You have to clone it
● What is the limit of active engagement programs per subscription?
Answer: There is a limit of 100 active engagement programs per
subscription.
● What are engagement programs designed to do? Answer: Engagement
programs are designed to market to new people by presenting content to
them in a systematic way. it can accomplish complex nurturing with
ease.
● What is a stream? Answer: A stream is a pool of prioritized content
that the engagement program will use to nurture people.
MANAGEMENT EXAMINATION TEST 2026
COMPLETE QUESTIONS AND ANSWERS
GRADED A+
● What are the four types of programs? Answer: 1. Event Programs
2. Engagement Programs
3. Email Programs
4. Default Programs
● What are event programs? Answer: Program's designed to manage
and track all activities associated with an event, including registration,
promotion, agenda and session management, logistics, and post-event
follow-up.
● What are Engagement Programs? Answer: Marketo Engagement
programs are a lead nurturing tool that uses automated campaigns to
engage prospects at a set periodic schedule.
● What are Email Programs? Answer: Marketo email programs are a
tool for creating and managing email campaigns that enable marketers to
send targeted, personalized messages to their audience.
,Tip: Built-in features like A/B testing and Email Head Start.
● What are default programs? Answer: A default program is anything
that is not an event, engagement, or email program.
● What are the four boxes in the control panel of an email program?
Answer: 1. Audience defines the "who"
2. Email provides the "what"
3. Schedule defines "when"
4. Approval makes it ready to go.
● What are the four email A/B tests you can schedule in Marketo?
Answer: 1. "Subject Line" A/B Testing
2. "Whole Email" A/B Testing
3. "From Address" A/B Testing
4. "Date/Time" A/B Testing
● What do email program dashboards show? Answer: Dashboards show
you email program and A/B test performance at a glance.
● Can email programs be nested? Answer: Yes! Email programs can be
used within other programs; Email programs play well with other
, programs. Use an email program to send out a webinar invitation, for
example.
● What program can email programs not be nested in? Answer:
Engagement Programs
● How many times can an email program run? Answer: Email programs
run one time and can't be resent
● How do you get an existing email program into another program?
Answer: You have to clone it
● What is the limit of active engagement programs per subscription?
Answer: There is a limit of 100 active engagement programs per
subscription.
● What are engagement programs designed to do? Answer: Engagement
programs are designed to market to new people by presenting content to
them in a systematic way. it can accomplish complex nurturing with
ease.
● What is a stream? Answer: A stream is a pool of prioritized content
that the engagement program will use to nurture people.
