Snack Planet is a company that deals with the production, sale and distribution of snack
products. We are located Orville, Ohio, USA in a shopping mall at the town’s shopping
center. The company endeavors to offer an extra dimension to the snack food industry by not
only introducing its uniquely baked snacks but also offering an immediate response to
customer needs by coming up with new exciting recipes for snacks according to consumer
trends. We have a set of values and a vision that drive our daily operational discipline
as outlined in our mission, values and vision statements.
The company will mainly target the youth which is a mix of college students and workers.
This group of consumers in the local market is made up of 62% and 38% females and males
respectively with an employed percentage being at 70 with the remaining bit in business. The
target market is a learned one with the majority of the consumers either being holders of
masters, degrees and diploma certificates or still undergoing these courses. Most importantly,
the target market generates an income that is between $30,000 - $60,000 annually. This
statistical factor was vital in determining whether this market is able to afford our snack
products consistently.
The youth, who are the company’s target market, are the majority of the population in both
the local market scope of Orville, Ohio that we are currently engaging as well as the regional
market that the company will pursue in the future which will include neighboring cities and
states within the US. There are only 1,652 senior adults out of 6,477 adults in the town which
leaves the remaining 4,825 as the youth as per the last population census performed in 2018.
The latest growth rate has been recorded to be at -0.12%. While this is not an encouraging
statistic for the business, we are working towards the expansion to other markets in the very
near future which will allow Orville to focus on being more of a production hub than a
market.
Snack Planet’s competing snack producers are three who produce snack products that are
similar to the company’s three main products. The first competitor is J M Smucker Company
Store & Café, a local company that sells a similar snack food product called the Uncrustables
sandwich. The snack is a direct competitor to the our “Snack Planet’s Big Big” sandwich.
While the two products are comparable, the company has strived to differentiate the Big Big
sandwich by making it bigger, which is the inspiration the name given to it. There is a very
slight difference in price for the two snacks with our product being on the higher end, which
is logical given that its significantly bigger. The second competitor is US Food’s Devonshire
Bombolini, the rival product to Snack Planet’s Air Doughnut. The competing product
contains similar flavors like caramel, and raspberry cremes which are the most popular
among consumers (US Foods, 2020). The Air donought goes for a slightly lower price
compared to the rival snack given that the latter is an already established product in the
market. we are looking to increase the Air Donought’s uniqueness by introducing more
flavors in the future. Hershey’s ‘Hershey’s Bites’ is the snack product that is in direct
competition with Snack Planet’s Happy Jar. While the two cookie products are similar in
appearance, taste and flavors, our Happy Jar is cheaper in stores as we strive to compete with
our more established rivals.
Snack Planet will be headed by the chairman and vice chairman, the owner, who will also
serve as the C.E.O at the beginning. Their role as the C.E.O will be to make executive
corporate decisions for the company. As a chairman, they will be tasked with overseeing
board meetings and putting the final stamp on decisions made by the board which in Snack
Planet’s case will be a board of advisors at the beginning. The general manager will be the
next in command and while the company expands, there will be regional managers who will
answer to the general manager. The general manager will be mandated with the task of
consolidating weekly reports sent in by regional managers and present them to the C.E.O as a
monthly report. The regional managers will receive weekly reports from the heads of
products. We are located Orville, Ohio, USA in a shopping mall at the town’s shopping
center. The company endeavors to offer an extra dimension to the snack food industry by not
only introducing its uniquely baked snacks but also offering an immediate response to
customer needs by coming up with new exciting recipes for snacks according to consumer
trends. We have a set of values and a vision that drive our daily operational discipline
as outlined in our mission, values and vision statements.
The company will mainly target the youth which is a mix of college students and workers.
This group of consumers in the local market is made up of 62% and 38% females and males
respectively with an employed percentage being at 70 with the remaining bit in business. The
target market is a learned one with the majority of the consumers either being holders of
masters, degrees and diploma certificates or still undergoing these courses. Most importantly,
the target market generates an income that is between $30,000 - $60,000 annually. This
statistical factor was vital in determining whether this market is able to afford our snack
products consistently.
The youth, who are the company’s target market, are the majority of the population in both
the local market scope of Orville, Ohio that we are currently engaging as well as the regional
market that the company will pursue in the future which will include neighboring cities and
states within the US. There are only 1,652 senior adults out of 6,477 adults in the town which
leaves the remaining 4,825 as the youth as per the last population census performed in 2018.
The latest growth rate has been recorded to be at -0.12%. While this is not an encouraging
statistic for the business, we are working towards the expansion to other markets in the very
near future which will allow Orville to focus on being more of a production hub than a
market.
Snack Planet’s competing snack producers are three who produce snack products that are
similar to the company’s three main products. The first competitor is J M Smucker Company
Store & Café, a local company that sells a similar snack food product called the Uncrustables
sandwich. The snack is a direct competitor to the our “Snack Planet’s Big Big” sandwich.
While the two products are comparable, the company has strived to differentiate the Big Big
sandwich by making it bigger, which is the inspiration the name given to it. There is a very
slight difference in price for the two snacks with our product being on the higher end, which
is logical given that its significantly bigger. The second competitor is US Food’s Devonshire
Bombolini, the rival product to Snack Planet’s Air Doughnut. The competing product
contains similar flavors like caramel, and raspberry cremes which are the most popular
among consumers (US Foods, 2020). The Air donought goes for a slightly lower price
compared to the rival snack given that the latter is an already established product in the
market. we are looking to increase the Air Donought’s uniqueness by introducing more
flavors in the future. Hershey’s ‘Hershey’s Bites’ is the snack product that is in direct
competition with Snack Planet’s Happy Jar. While the two cookie products are similar in
appearance, taste and flavors, our Happy Jar is cheaper in stores as we strive to compete with
our more established rivals.
Snack Planet will be headed by the chairman and vice chairman, the owner, who will also
serve as the C.E.O at the beginning. Their role as the C.E.O will be to make executive
corporate decisions for the company. As a chairman, they will be tasked with overseeing
board meetings and putting the final stamp on decisions made by the board which in Snack
Planet’s case will be a board of advisors at the beginning. The general manager will be the
next in command and while the company expands, there will be regional managers who will
answer to the general manager. The general manager will be mandated with the task of
consolidating weekly reports sent in by regional managers and present them to the C.E.O as a
monthly report. The regional managers will receive weekly reports from the heads of
