1
Production in Organizations (Ford Motors)
<Author name>
<Institutional affiliation>
<Course number and name>
<Instructor name>
<Assignment due date>
, 2
Production in Organizations (Ford Motors)
1. i) Weaknesses that are evident in Ford Motors’ product life cycle
Ford Motors has the culture of releasing a variety of new car models on an annual basis
(Corporate Ford, 2020). While this has done well to maintain the company’s position as one of
the most innovative automobile manufacturers, this practice has some level of undoing to it. This
is because the annual release of new models rapidly reduces the other car models’ life cycle. The
preceding car models do not enjoy maximum time in the market as they go through the four
stages of the product life cycle in just above a year before new products come in and see demand
shift towards them. This is a weakness for the company given the number of funds that go into
marketing each car model every year and the amount of time that the products are limited to in
the market before they are replaced by other company products the following year (Corporate
Ford, 2019). It might be argued that presenting new car models in the market yearly does not
necessarily kill the demand for previous models. However, while their demand does not die, it
does not reach maximum levels as would be the case if there were no newer car models for the
previous ones to compete with.
Another weakness that is apparent in the company’s product life cycle is the fact that
there are little to no resources or funds for the marketing of older car products. Focus shifts to the
new releases while the older car models are given little to no attention. This contributes to a
faster decline in the demand for these models as a result. This is turn, provokes the same effect as
the aforementioned weakness which is, limiting the company’s ability to make the most profits
out of every car model it produces.
ii) generating a new product design and product selection
Production in Organizations (Ford Motors)
<Author name>
<Institutional affiliation>
<Course number and name>
<Instructor name>
<Assignment due date>
, 2
Production in Organizations (Ford Motors)
1. i) Weaknesses that are evident in Ford Motors’ product life cycle
Ford Motors has the culture of releasing a variety of new car models on an annual basis
(Corporate Ford, 2020). While this has done well to maintain the company’s position as one of
the most innovative automobile manufacturers, this practice has some level of undoing to it. This
is because the annual release of new models rapidly reduces the other car models’ life cycle. The
preceding car models do not enjoy maximum time in the market as they go through the four
stages of the product life cycle in just above a year before new products come in and see demand
shift towards them. This is a weakness for the company given the number of funds that go into
marketing each car model every year and the amount of time that the products are limited to in
the market before they are replaced by other company products the following year (Corporate
Ford, 2019). It might be argued that presenting new car models in the market yearly does not
necessarily kill the demand for previous models. However, while their demand does not die, it
does not reach maximum levels as would be the case if there were no newer car models for the
previous ones to compete with.
Another weakness that is apparent in the company’s product life cycle is the fact that
there are little to no resources or funds for the marketing of older car products. Focus shifts to the
new releases while the older car models are given little to no attention. This contributes to a
faster decline in the demand for these models as a result. This is turn, provokes the same effect as
the aforementioned weakness which is, limiting the company’s ability to make the most profits
out of every car model it produces.
ii) generating a new product design and product selection
