TIKTOK MEDIA BUYING CERTIFICATION
EXAM 2026 GRADE A+
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - CORRECT ANSWER -C. Analytics
Which is the expected outcome for advertisers that use the Maximum Delivery
budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result - CORRECT ANSWER -B.
Utilize the budget in full
Which are benefits of using Business Center? (Select all that apply)
,A. Ability to collaborate with advertiser's agency
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns - CORRECT ANSWER -A.
Ability to collaborate with advertiser's agency & B. Set different roles and
permissions to team members
Which measurement solution should be selected to understand if a campaign
has increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - CORRECT ANSWER -B. Brand Lift
A Spark ad is receiving negative comments, and the advertiser is concerned
about overall brand safety. Which steps can the advertiser take to combat
negative comments? (Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
, B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their organic post - CORRECT
ANSWER -A. Add blocked word filters to TikTok Ads Manager account &
D. Ask the creator to turn off comments on their organic post
Which tools can advertisers use to help with the creation of scripts for TikTok
Ads? (Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut - CORRECT ANSWER -C. Creative Assistant & D. CapCut
Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a campaign
C. Increasing the budget mid-campaign to increase reach
EXAM 2026 GRADE A+
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - CORRECT ANSWER -C. Analytics
Which is the expected outcome for advertisers that use the Maximum Delivery
budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result - CORRECT ANSWER -B.
Utilize the budget in full
Which are benefits of using Business Center? (Select all that apply)
,A. Ability to collaborate with advertiser's agency
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns - CORRECT ANSWER -A.
Ability to collaborate with advertiser's agency & B. Set different roles and
permissions to team members
Which measurement solution should be selected to understand if a campaign
has increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - CORRECT ANSWER -B. Brand Lift
A Spark ad is receiving negative comments, and the advertiser is concerned
about overall brand safety. Which steps can the advertiser take to combat
negative comments? (Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
, B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their organic post - CORRECT
ANSWER -A. Add blocked word filters to TikTok Ads Manager account &
D. Ask the creator to turn off comments on their organic post
Which tools can advertisers use to help with the creation of scripts for TikTok
Ads? (Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut - CORRECT ANSWER -C. Creative Assistant & D. CapCut
Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a campaign
C. Increasing the budget mid-campaign to increase reach
