Page 1 of 25 MKT 400 FINAL EXAM - Updated with Solution | All Covered MKT 400 FINAL EXAM.pdf
MKT 400 FINAL EXAM
Commonly held societal beliefs that define what is socially gratifying
Consumer Culture
Rule that specifies the appropriate consumer behaviour in a given situation within a specific
culture
Cultural Norms
Customs and accepted ways of everyday behaviour in a given culture
Traditions
Extent to which an individual's life is intertwined with a large cohesive group
Collectivism
MKT 400 FINAL EXAM MKT 400 FINAL EXAM.pdf MKT 400 FINAL EXAM.pdf
,Page 2 of 25 MKT 400 FINAL EXAM - Updated with Solution | All Covered MKT 400 FINAL EXAM.pdf
Learning through observation of and the active processing of information about lived, everyday
experience
Socialization
Commonly agreed-upon consensus about the most preferable ways of living within a society
Core Societal Values (CSVs) or Cultural Values
Process by which consumers come to learn a culture other than their natural native culture
Acculturation
Way people learn their native language
Enculturation
MKT 400 FINAL EXAM MKT 400 FINAL EXAM.pdf MKT 400 FINAL EXAM.pdf
, Page 3 of 25 MKT 400 FINAL EXAM - Updated with Solution | All Covered MKT 400 FINAL EXAM.pdf
Socialization process by which consumers' behaviours slowly adapt to a culture through a
series of rewards and sanctions
Shaping (Type of Learning)
Process of imitating others' behaviours; a form of observational thinking
Modelling (Type of Leaning)
Idea that marketing strategy may be global but the implementation of that strategy at the
marketing tactics level should be local
Globalcalization
A group of people who share similar values and tastes that are subsumed within a larger culture
Microculture
A group of people who have lived the same major experiences in their lives
MKT 400 FINAL EXAM MKT 400 FINAL EXAM.pdf MKT 400 FINAL EXAM.pdf
MKT 400 FINAL EXAM
Commonly held societal beliefs that define what is socially gratifying
Consumer Culture
Rule that specifies the appropriate consumer behaviour in a given situation within a specific
culture
Cultural Norms
Customs and accepted ways of everyday behaviour in a given culture
Traditions
Extent to which an individual's life is intertwined with a large cohesive group
Collectivism
MKT 400 FINAL EXAM MKT 400 FINAL EXAM.pdf MKT 400 FINAL EXAM.pdf
,Page 2 of 25 MKT 400 FINAL EXAM - Updated with Solution | All Covered MKT 400 FINAL EXAM.pdf
Learning through observation of and the active processing of information about lived, everyday
experience
Socialization
Commonly agreed-upon consensus about the most preferable ways of living within a society
Core Societal Values (CSVs) or Cultural Values
Process by which consumers come to learn a culture other than their natural native culture
Acculturation
Way people learn their native language
Enculturation
MKT 400 FINAL EXAM MKT 400 FINAL EXAM.pdf MKT 400 FINAL EXAM.pdf
, Page 3 of 25 MKT 400 FINAL EXAM - Updated with Solution | All Covered MKT 400 FINAL EXAM.pdf
Socialization process by which consumers' behaviours slowly adapt to a culture through a
series of rewards and sanctions
Shaping (Type of Learning)
Process of imitating others' behaviours; a form of observational thinking
Modelling (Type of Leaning)
Idea that marketing strategy may be global but the implementation of that strategy at the
marketing tactics level should be local
Globalcalization
A group of people who share similar values and tastes that are subsumed within a larger culture
Microculture
A group of people who have lived the same major experiences in their lives
MKT 400 FINAL EXAM MKT 400 FINAL EXAM.pdf MKT 400 FINAL EXAM.pdf
