STRAYER UNIVERSITY PRINCIPLES OF
MARKETING MKT 100 EXAM 1 COMPLETE
QUESTION BANK AND ANSWER KEY 2026
◉ Match the following external entity with the way in which it
influences an organization and its marketing department:
Shareholder
Customer
Suppliers
Other organizations. Answer: Shareholders --- Ownership
Customer --- Relationships
Suppliers --- Partnerships
Other Organizations --- Alliances
◉ What is marketed. Answer: Goods, service and ideas.
Goods: Physical objects that satisfy consumer needs.
Services: Intangible items.
Ideas: thoughts about concepts, actions or causes.
◉ According to the AMA definition of MARKETING, who benefits
from this activity?. Answer: "marketing is the activity for creating,
communicating, delivering, and exchanging offerings that benefit its
,CUSTOMERS, the ORGANIZATION, its STAKEHOLDERS and SOCIETY
at large"
◉ Marketing directly supports ____ by helping to provide customer
satisfying products.. Answer: management goals
◉ When a firm has transcended a production or selling orientation,
and attempts to discover and satisfy its customers needs and wants,
the firm is. Answer: Market-Orientend
◉ Least critical importance to an organizations marketing program?.
Answer: -organizational structure
◉ To serve both buyers and sellers, marketing, broadly speaking,
seeks to do ?. Answer: -discover the needs and wants of prospective
customers
-satisfy the needs and wants of customers
◉ MARKET ORIENTATION. Answer: focuses its efforts on (1)
continuously collecting information about customers' needs, (2)
sharing this information across departments and (3) using it to
create customer value.
,◉ Manufacturers in the production-oriented marketing era were
concerned with increasing ____, not with satisfying the needs of their
consumers. Answer: Output
◉ Match the following companies with the strategy they use to
deliver value for their customers:
Walmart
Nike
Home Depot. Answer: Walmart --- Best Price
Nike --- Best Product
Home Depot --- Best Service
◉ What is the most fundamental goal of marketing?. Answer: To
satisfy consumer needs
◉ RELATIONSHIP MARKETING. Answer: Links the organization to
its individual customers employees, suppliers and other partners for
their mutual long-term benefit. RM involves a personal, ongoing
relationship btwn the organization and its individual customers that
begins before and continues after the sale.
◉ Best example of a large corporation using technology to realize
the benefits of relationship marketing?. Answer: Apple allows
customers to place an internet order for a unique personalized
product.
, ◉ The most fundamental method an organization uses to discover
consumer needs?. Answer: Marketing research
◉ Reason marketing considered beneficial?. Answer: -marketing can
improve global/comcompetition
-marketing creates utility for customers
◉ Might be exchanged when marketing occurs:. Answer: -
Information
-Satisfaction
-Intangible services
-Money
◉ ENVIRONMENTAL FORCES. Answer: forces that are mostly
beyond marketers control.
affect a marketing decision, which consist of social, economic,
technological, competitive and regulatory forces. m
◉ By their very nature, ____ act externally to sometimes expand an
organizations marketing opportunities and at other times restrict
them.. Answer: ENVIRONMENTAL FORCES
MARKETING MKT 100 EXAM 1 COMPLETE
QUESTION BANK AND ANSWER KEY 2026
◉ Match the following external entity with the way in which it
influences an organization and its marketing department:
Shareholder
Customer
Suppliers
Other organizations. Answer: Shareholders --- Ownership
Customer --- Relationships
Suppliers --- Partnerships
Other Organizations --- Alliances
◉ What is marketed. Answer: Goods, service and ideas.
Goods: Physical objects that satisfy consumer needs.
Services: Intangible items.
Ideas: thoughts about concepts, actions or causes.
◉ According to the AMA definition of MARKETING, who benefits
from this activity?. Answer: "marketing is the activity for creating,
communicating, delivering, and exchanging offerings that benefit its
,CUSTOMERS, the ORGANIZATION, its STAKEHOLDERS and SOCIETY
at large"
◉ Marketing directly supports ____ by helping to provide customer
satisfying products.. Answer: management goals
◉ When a firm has transcended a production or selling orientation,
and attempts to discover and satisfy its customers needs and wants,
the firm is. Answer: Market-Orientend
◉ Least critical importance to an organizations marketing program?.
Answer: -organizational structure
◉ To serve both buyers and sellers, marketing, broadly speaking,
seeks to do ?. Answer: -discover the needs and wants of prospective
customers
-satisfy the needs and wants of customers
◉ MARKET ORIENTATION. Answer: focuses its efforts on (1)
continuously collecting information about customers' needs, (2)
sharing this information across departments and (3) using it to
create customer value.
,◉ Manufacturers in the production-oriented marketing era were
concerned with increasing ____, not with satisfying the needs of their
consumers. Answer: Output
◉ Match the following companies with the strategy they use to
deliver value for their customers:
Walmart
Nike
Home Depot. Answer: Walmart --- Best Price
Nike --- Best Product
Home Depot --- Best Service
◉ What is the most fundamental goal of marketing?. Answer: To
satisfy consumer needs
◉ RELATIONSHIP MARKETING. Answer: Links the organization to
its individual customers employees, suppliers and other partners for
their mutual long-term benefit. RM involves a personal, ongoing
relationship btwn the organization and its individual customers that
begins before and continues after the sale.
◉ Best example of a large corporation using technology to realize
the benefits of relationship marketing?. Answer: Apple allows
customers to place an internet order for a unique personalized
product.
, ◉ The most fundamental method an organization uses to discover
consumer needs?. Answer: Marketing research
◉ Reason marketing considered beneficial?. Answer: -marketing can
improve global/comcompetition
-marketing creates utility for customers
◉ Might be exchanged when marketing occurs:. Answer: -
Information
-Satisfaction
-Intangible services
-Money
◉ ENVIRONMENTAL FORCES. Answer: forces that are mostly
beyond marketers control.
affect a marketing decision, which consist of social, economic,
technological, competitive and regulatory forces. m
◉ By their very nature, ____ act externally to sometimes expand an
organizations marketing opportunities and at other times restrict
them.. Answer: ENVIRONMENTAL FORCES
