STRAYER UNIVERSITY PRINCIPLES OF
MARKETING MKT 100 EXAM 1 QUESTIONS AND
ANSWERS 2026
◉ To be successful: you must have these 5 traits: Answer: C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
◉ Companies look for ___ and ____ as some of their core values.
Answer: Trust and Honesty
◉ What do people think and do when they see or hear your name...
How do you develop this? ___ ____ (how you sell yourself) Answer:
Personal Branding
◉ What makes you likable?
- your ____ delivery, and
- your ____ delivery. Answer: - Vocal delivery
- Visual delivery
,◉ Vocal delivery is ___% of your emotional impact. Tone, sound like
you care. Try Pausing. Answer: 38%
◉ Visual delivery is ___% of your emotional impact. *Facial
Expressions, and your *____ look* Answer: 55%, Visual = "Default
look"
◉ the emotional impact you have on somebody. Answer: Likability
◉ ___ _____ are the #1 most critical part of Visual delivery Answer:
FACIAL EXPRESSIONS
◉ Images can be created as quick as ___ of a second. And opinions
can be formulated in only ____ seconds. Answer: 1/24th of a second.
Opinions in 10 seconds.
◉ In sustaining your default look and dealing with others' facial
reactions to you, its important to: Answer: Maintain Poise!
◉ The last 7% of your emotional impact (likability) is your *_____ ____
(or maybe ____ ___). Answer: Verbal Arrangement/Physical
Appearance
,◉ Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2%
appealed to next level) says most important skill in negotiating is
______. Answer: Listening
◉ #1 thing IV leagues look for are ___ and ____ skills Answer:
Interpersonal and Communication skills
◉ 2nd most critical skill: _____. Interact in a positive way even with
differences. Answer: Teamwork
◉ #3 skill of importance Answer: Honesty (ethical)
◉ #4 characteristic: Answer: Smart
◉ 3 types of presenters; Answer: - Show runner
- Neophyte
- Artists
◉ Sensational and Exceptional, can sell anything Answer: show
runner
◉ nervous presenter, get it done, effective, MAJORITY of presenters.
Answer: Neophyte
, ◉ a little different, extreme dress, diff. lifestyles and looks. This can
bring a whole lot of VALUE. Answer: Artist
◉ Personal Brand formula:
___ + ___ + ____ X _____ Answer: Performance + Personality + (Visibility
X Trust)
◉ Performance = Answer: your success
◉ People have different ideas about what ____ is Answer: credibility
◉ "what makes you BELIEVABLE", What we do to make people pay
attention to us and to influence. Critical. Answer: Credibility
◉ What are the 3 elements that can improve your credibility?
1.
2. ___ (show you're skilled/competent)
2. ___ (style/swagger/that makes you look able) Answer: 1.
Trust/Honesty (T.E.A.)
2. Expertise
3. Attractiveness
MARKETING MKT 100 EXAM 1 QUESTIONS AND
ANSWERS 2026
◉ To be successful: you must have these 5 traits: Answer: C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
◉ Companies look for ___ and ____ as some of their core values.
Answer: Trust and Honesty
◉ What do people think and do when they see or hear your name...
How do you develop this? ___ ____ (how you sell yourself) Answer:
Personal Branding
◉ What makes you likable?
- your ____ delivery, and
- your ____ delivery. Answer: - Vocal delivery
- Visual delivery
,◉ Vocal delivery is ___% of your emotional impact. Tone, sound like
you care. Try Pausing. Answer: 38%
◉ Visual delivery is ___% of your emotional impact. *Facial
Expressions, and your *____ look* Answer: 55%, Visual = "Default
look"
◉ the emotional impact you have on somebody. Answer: Likability
◉ ___ _____ are the #1 most critical part of Visual delivery Answer:
FACIAL EXPRESSIONS
◉ Images can be created as quick as ___ of a second. And opinions
can be formulated in only ____ seconds. Answer: 1/24th of a second.
Opinions in 10 seconds.
◉ In sustaining your default look and dealing with others' facial
reactions to you, its important to: Answer: Maintain Poise!
◉ The last 7% of your emotional impact (likability) is your *_____ ____
(or maybe ____ ___). Answer: Verbal Arrangement/Physical
Appearance
,◉ Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2%
appealed to next level) says most important skill in negotiating is
______. Answer: Listening
◉ #1 thing IV leagues look for are ___ and ____ skills Answer:
Interpersonal and Communication skills
◉ 2nd most critical skill: _____. Interact in a positive way even with
differences. Answer: Teamwork
◉ #3 skill of importance Answer: Honesty (ethical)
◉ #4 characteristic: Answer: Smart
◉ 3 types of presenters; Answer: - Show runner
- Neophyte
- Artists
◉ Sensational and Exceptional, can sell anything Answer: show
runner
◉ nervous presenter, get it done, effective, MAJORITY of presenters.
Answer: Neophyte
, ◉ a little different, extreme dress, diff. lifestyles and looks. This can
bring a whole lot of VALUE. Answer: Artist
◉ Personal Brand formula:
___ + ___ + ____ X _____ Answer: Performance + Personality + (Visibility
X Trust)
◉ Performance = Answer: your success
◉ People have different ideas about what ____ is Answer: credibility
◉ "what makes you BELIEVABLE", What we do to make people pay
attention to us and to influence. Critical. Answer: Credibility
◉ What are the 3 elements that can improve your credibility?
1.
2. ___ (show you're skilled/competent)
2. ___ (style/swagger/that makes you look able) Answer: 1.
Trust/Honesty (T.E.A.)
2. Expertise
3. Attractiveness
