STRAYER UNIVERSITY PRINCIPLES OF
MARKETING MKT 100 EXAM 1 STUDY GUIDE
WITH FULL SOLUTIONS 2026
◉ The 4 P's. Answer: Product, Price, Promotion, Place
◉ What are the Environmental Factors. Answer: Social Factors,
Economic Factors, Technological Factors, Competitive Factors,
Regulatory Factors
◉ 2 Major tasks of Marketing. Answer: 1st task of Marketing,
Discovering Consumer Needs
2nd task of Marketing, Satisfying Consumer Needs
◉ Target Market. Answer: One or more specific groups of potential
consumers toward which an organization directs its marketing
program
◉ Marketing Program:. Answer: A plan that integrates the marketing
mix to provide a good, service, or ida to prospective buyers
, ◉ Customer Value:. Answer: The unique combination of benefits
received by target buyers that includes quality, price, convenience,
on time delivery, & after-sale service.
◉ Mass Customization:. Answer: Tailoring goods or services to the
tastes of individual customers in high volumes at a relatively low
cost
◉ Relationship Marketing:. Answer: Linking the organization to its
individual customers, Employees, suppliers, and other partners for
their mutual long term benefits.
◉ Corporate Strategy. Answer: Vision, Corporate Goals, Philosophy
and Culture
◉ Business Unit Strategy. Answer: Mission, Business goals,
competencies
◉ Functional Strategy. Answer: Information Systems, Fiance,
Research & development, Marketing, Manufacturing, Human
Resources
◉ SWOT. Answer: Identify trends in the organization's industry,
Analyze the organization's competitors, Assess the organization
MARKETING MKT 100 EXAM 1 STUDY GUIDE
WITH FULL SOLUTIONS 2026
◉ The 4 P's. Answer: Product, Price, Promotion, Place
◉ What are the Environmental Factors. Answer: Social Factors,
Economic Factors, Technological Factors, Competitive Factors,
Regulatory Factors
◉ 2 Major tasks of Marketing. Answer: 1st task of Marketing,
Discovering Consumer Needs
2nd task of Marketing, Satisfying Consumer Needs
◉ Target Market. Answer: One or more specific groups of potential
consumers toward which an organization directs its marketing
program
◉ Marketing Program:. Answer: A plan that integrates the marketing
mix to provide a good, service, or ida to prospective buyers
, ◉ Customer Value:. Answer: The unique combination of benefits
received by target buyers that includes quality, price, convenience,
on time delivery, & after-sale service.
◉ Mass Customization:. Answer: Tailoring goods or services to the
tastes of individual customers in high volumes at a relatively low
cost
◉ Relationship Marketing:. Answer: Linking the organization to its
individual customers, Employees, suppliers, and other partners for
their mutual long term benefits.
◉ Corporate Strategy. Answer: Vision, Corporate Goals, Philosophy
and Culture
◉ Business Unit Strategy. Answer: Mission, Business goals,
competencies
◉ Functional Strategy. Answer: Information Systems, Fiance,
Research & development, Marketing, Manufacturing, Human
Resources
◉ SWOT. Answer: Identify trends in the organization's industry,
Analyze the organization's competitors, Assess the organization
