Questions And Answers
T/F: Pharmaceuticals are arguably the most socially important healthcare product. -True
T/F: Pharmaceutical development is a high-risk undertaking, in which many promising leads prove
disappointing. - True
Pharmaceutical sales are highest in which geographical regions? - The U.S., Western Europe, and
Japan
The U.S. accounts for about ____ of the world's pharmaceutical revenues. - B. 50%
What has fueled recent growth in the pharmaceutical industry? - population growth and increased
life expectancies
According to your manual, which statement accurately describes the predicted relationship
between pharmaceutical companies and genomic research facilities? - partnerships between
pharmaceutical companies and genomic companies will not prove immediately profitable.
T/F: Prescription drug therapy is not cost-effective for insurance companies and healthcare
providers. - False
T/F: The high price of healthcare is explained by the high price of medicines. - False
T/F: One of the oldest and least effective pharmaceutical marketing techniques is DTC (direct-to-
consumer) advertising. - False
What influences the number of districts in a region? - the region's population
,What is an example of the regionalization of healthcare delivery systems? - California and Florida
have different prescription reimbursement policies.
T/F: The heart of a pharmaceutical sales team is the Regional Manager. - False
T/F: Most DMs did not start as representatives. - False
How many territories are in a typical district? - B. 8 to 12
What is the most effective method for grabbing market share? - A. comparative selling
T/F: Pharmaceutical reps mainly visit pharmacies. - False
T/F:It usually only takes 1-2 calls to a physician before he or she commits to prescribing your
product. - False
T/F: The pharmacist may dispense a product other than what the physician prescribed - True
Who classifies as payers? - Employers
What defines ethical pharmaceutical companies? - researching and developing novel drugs
T/F: One of the most disappointing results of the pharmaceutical industry's continued investment
in R & D is the few new drugs being approved and in development. - False
How long are people newly diagnosed with HIV expected to live? - another 50 years
How much has the average American lifespan increased since 1890? - almost 10 years
What is a treatment group? - a group of patients assigned to receive a specified treatment
, What is the main difference between a blinded and double-blinded study? - In a double blind study,
neither the study staff nor the study participants know which subjects are in the experimental
group and which in the control.
What does asymptomatic mean? - not exhibiting signs or symptoms
Which term denotes the study of bodily functions (as opposed to structures)? - physiology
T/F: In its broadest definition, a drug is any substance that produces a physical or psychological
change in the body. - True
How does the Federal Food, Drug and Cosmetic Act (FFDCA) define a drug? - any substance
intended for use in the diagnosis, cure, mitigation, treatment or prevention of disease, or a
substance other than food intended to affect the structure or function of the body
Which statement about vitamins is CORRECT? - Most of the body's required vitamins must be taken
in from outside the body.
T/F: ADME testing measures the rate at which the body absorbs the drug, distributes it to the
organs necessary to produce the desired effect, metabolizes it into waste material and then excretes
it from the body. - True
ADME testing is primarily used in what field? - pharmacokinetics
Which statement about placebos is CORRECT? - Placebo effects can lead to withdrawal symptoms.
T/F: On average, only about 5 of 4,000 drugs studied in the laboratory are eventually studied in
people. - True
Which statement is TRUE about drugs taken sublingually? - Sublingual drugs are absorbed directly
and almost immediately into the bloodstream.