WGU D373 OA MARKETING UN THE DIGITAL ERA
EXAM WITH 100% CORRECT AND VERIFIED ANSWERS
Correct 144
100%
Incorrect 00
Your answers
1 of 144
Term
Why do products fail?
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It may be because the products benefits and value are difficult to convey. The product
might be creating a new category and perspective. Buyers need to be educated. There
are also instances where the product is marketed to the
wrong target market or the product design is an adequate.
, Product marketers, stimulate demand through positioning messaging, and
the overall marketing strategy
This represents the first 2.5% of the market to purchase the product. Innovators our
product enthusiasts who enjoy being the first to try and master a new product
Omni channel(purchasing can take place through multiple channels, online in-store,
or both), social media, pop-ups, proud of drops, flash sales.
Don't know?
2 of 144
Term
What is a societal marketing concept?
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Focuses on maximizing profit Prioritizes individual consumer
without regard to society preferences over societal impact
Looks at the benefit of the
Targets specific consumer groups
product or service to society as
ignoring broader social
a whole noches the
benefits
individual
consumer.
Don't know?
, 3 of 144
Term
What is marketing communications?
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How a company manages internal The process of developing product
communications packaging
How a company reaches and
How a company handles customer
interact with perspective and
service interactions
existing customers to
educate, inform and
entertain.
Don't know?
4 of 144
Term
What is software as a service?
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You download the software for You lease the software with option to
free with limited features buy later
, You just pay a subscription You purchase the software outright
fee to use not own the for permanent use
software
Don't know?
5 of 144
Term
What is a down market extension?
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The companies introducing a Brand The companies introducing a Brand
target at a higher price point aim at a niche market
The companies introducing
a Brand target at an The companies introducing a Brand
audience, looking for a focus on luxury goods
lower price point
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6 of 144
Term
What are the types of communications?
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EXAM WITH 100% CORRECT AND VERIFIED ANSWERS
Correct 144
100%
Incorrect 00
Your answers
1 of 144
Term
Why do products fail?
Give this one a try later!
It may be because the products benefits and value are difficult to convey. The product
might be creating a new category and perspective. Buyers need to be educated. There
are also instances where the product is marketed to the
wrong target market or the product design is an adequate.
, Product marketers, stimulate demand through positioning messaging, and
the overall marketing strategy
This represents the first 2.5% of the market to purchase the product. Innovators our
product enthusiasts who enjoy being the first to try and master a new product
Omni channel(purchasing can take place through multiple channels, online in-store,
or both), social media, pop-ups, proud of drops, flash sales.
Don't know?
2 of 144
Term
What is a societal marketing concept?
Give this one a try later!
Focuses on maximizing profit Prioritizes individual consumer
without regard to society preferences over societal impact
Looks at the benefit of the
Targets specific consumer groups
product or service to society as
ignoring broader social
a whole noches the
benefits
individual
consumer.
Don't know?
, 3 of 144
Term
What is marketing communications?
Give this one a try later!
How a company manages internal The process of developing product
communications packaging
How a company reaches and
How a company handles customer
interact with perspective and
service interactions
existing customers to
educate, inform and
entertain.
Don't know?
4 of 144
Term
What is software as a service?
Give this one a try later!
You download the software for You lease the software with option to
free with limited features buy later
, You just pay a subscription You purchase the software outright
fee to use not own the for permanent use
software
Don't know?
5 of 144
Term
What is a down market extension?
Give this one a try later!
The companies introducing a Brand The companies introducing a Brand
target at a higher price point aim at a niche market
The companies introducing
a Brand target at an The companies introducing a Brand
audience, looking for a focus on luxury goods
lower price point
Don't know?
6 of 144
Term
What are the types of communications?
Give this one a try later!
