Complete MCQ Edition
Part 1 of 2 (Questions 1-60)
#1
Product Management is?
✓ Correct Answer
It is a process of conceiving, planning, developing, testing, launching, delivering, and
withdrawing products in the market.
#2
The Product Management Framework (PMF) is?
✓ Correct Answer
The product lifecycle (Product Development + Commercialization) stages plus their phases and
gates.
#3
What are the PMF Benefits (5)?
,✓ Correct Answer
1. Define common language
2. Provides standards for launching products in each phase
3. Allows product teams to develop and communicate mutual product plan commitments
4. Empowers product team to execute based upon agreed upon objectives and schedules
5. Facilitates continuous improvements to products and processes
#4
The ProdBok (product body of knowledge) is a?
✓ Correct Answer
Strategies, methodologies, concepts, terms, and activities that make up the product mgmt. and
marketing domains as defined by AIPMM. Applies to any product or portfolio, across industries,
throughout each phase of the product lifecycle.
#5
What are the X-Axis PLC Stages (6)?
✓ Correct Answer
1. New product dev/acquisition
2. Introduction
3. Growth/maturity/decline
4. Withdrawal
5. Commercialization
6. Manufacturing Operations
, #6
What are the X-Axis phases of PLC (7)?
✓ Correct Answer
1. Conceive
2. Plan
3. Develop
4. Qualify (test)
5. Launch
6. Delivery
7. Retire
*go/no-go gates between each phase
#7
The term 'Phases' in the PLC is defined as?
✓ Correct Answer
Prescribed, concurrent activities in PLC
Cross-functional
Gate precedes each phase
Successive phases require more resource commitment
#8
The term 'Gates' in the PLC is defined as?