2026 AIPMM Certified Product Manager Exam
Complete MCQ Edition
Part 2 of 2 (Questions 61-120)
#61
What is the definition of Product Line?
✓ Correct Answer
A group of closely related products with similar attributes or target market. Stretch =
expanding product line so that each line has a unique position in market | Fill = adding variety
in each product line to meet unique interests of customers
#62
What is the definition of Product Line Extension?
✓ Correct Answer
Use of an established products brand name for a new item in the same product category.
*Extensions have shorter life expectancy than original product
#63
What is the definition of Service?
,✓ Correct Answer
A product that is not embodied in a physical good and typically effects change in another
product, person or institution. Doesn't result in ownership of a physical product
#64
What are the Characteristics of a Service (4)?
✓ Correct Answer
1. Intangible - can't be seen, tasted, felt, heard, or smelled before purchase
2. Variability - quality depends on who, when where and how it's delivered
3. Inseparability - can't be separated from provider
4. Perishability - can't be stored for later sale or use
#65
What are the Marketing tasks of a service (3)?
✓ Correct Answer
1. Manage differentiation
2. Manage service quality
3. Manage service productivity
#66
How to Manage Service Characteristics?
, ✓ Correct Answer
1. To increase tangibility = physical proof
2. To reduce variability = people and process
3. To address inseparability = people and process
4. To track perishability = promotion and success
#67
What is a Brand?
✓ Correct Answer
A name, term, sign, symbol, or design, or a combination of these intended to identify the goods
or services of one seller or group of sellers and to differentiate them from those of competitors.
#68
What is Brand Equity?
✓ Correct Answer
The value of a brand based on the extent to which it has high brand loyalty, name awareness,
perceived quality, strong brand associations, and other assets such as patents, trademarks, and
channel relationships.
#69
What are the Major Brand Strategy Decisions (4)?
Complete MCQ Edition
Part 2 of 2 (Questions 61-120)
#61
What is the definition of Product Line?
✓ Correct Answer
A group of closely related products with similar attributes or target market. Stretch =
expanding product line so that each line has a unique position in market | Fill = adding variety
in each product line to meet unique interests of customers
#62
What is the definition of Product Line Extension?
✓ Correct Answer
Use of an established products brand name for a new item in the same product category.
*Extensions have shorter life expectancy than original product
#63
What is the definition of Service?
,✓ Correct Answer
A product that is not embodied in a physical good and typically effects change in another
product, person or institution. Doesn't result in ownership of a physical product
#64
What are the Characteristics of a Service (4)?
✓ Correct Answer
1. Intangible - can't be seen, tasted, felt, heard, or smelled before purchase
2. Variability - quality depends on who, when where and how it's delivered
3. Inseparability - can't be separated from provider
4. Perishability - can't be stored for later sale or use
#65
What are the Marketing tasks of a service (3)?
✓ Correct Answer
1. Manage differentiation
2. Manage service quality
3. Manage service productivity
#66
How to Manage Service Characteristics?
, ✓ Correct Answer
1. To increase tangibility = physical proof
2. To reduce variability = people and process
3. To address inseparability = people and process
4. To track perishability = promotion and success
#67
What is a Brand?
✓ Correct Answer
A name, term, sign, symbol, or design, or a combination of these intended to identify the goods
or services of one seller or group of sellers and to differentiate them from those of competitors.
#68
What is Brand Equity?
✓ Correct Answer
The value of a brand based on the extent to which it has high brand loyalty, name awareness,
perceived quality, strong brand associations, and other assets such as patents, trademarks, and
channel relationships.
#69
What are the Major Brand Strategy Decisions (4)?
