C_C4H22_2411 SAP Certified Associate -
Implementation Consultant - SAP Emarsys
1. What is the primary purpose of SAP
Emarsys Customer Engagement?
A. HR personnel management
B. Marketing automation and personalization
C. Warehouse stock handling
D. Financial consolidation
Answer: B
Explanation: Emarsys is a cloud-based
omnichannel marketing automation platform.
2. Emarsys Smart Insights is used to:
A. Analyze transactional data to create lifecycle
segments
B. Create mobile apps
C. Manage payroll
D. Automate CRM database backups
Answer: A
3. The Emarsys Contact Master Database
contains:
,A. Only anonymous web events
B. All identified contacts including attributes and
permissions
C. Only purchase transactions
D. Product master
Answer: B
4. Which channel is supported by Emarsys for
automated campaigns?
A. Fax
B. Email, SMS, Web, Mobile Push
C. CCTV Alerts
D. None
Answer: B
5. What is the “Opt-in” flag used for?
A. To enable system upgrades
B. Permission status for sending messages
C. Inventory management
D. Security patches
Answer: B
Explanation: Ensures compliance with marketing
consent regulations.
,6. What enables marketers to automate multi-
step journeys based on behavior?
A. Predictive Analytics API
B. Automation Center
C. SCPI integration workflow
D. CRM middleware
Answer: B
7. Where do you configure email sender
authentication (SPF/DKIM)?
A. Predict dashboard
B. Deliverability settings
C. Mobile inbox
D. Product feed
Answer: B
8. Which template framework enables scalable
campaign content?
A. JSON Mapping
B. Block-based content editor (VCE)
C. SAP GUI
D. PowerPoint import
Answer: B
, 9. External Event triggers are primarily used
for:
A. Payroll sync
B. Event-based automation (e.g., cart abandon)
C. VAT reporting
D. Data archiving
Answer: B
10. What is used to track individual product
interactions?
A. Sales order system only
B. Web Extend data collection scripts
C. Offline newsletter forms
D. FTP logs
Answer: B
11. Predict Replenishment helps:
A. Suggest delivery routes
B. Remind customers to rebuy consumable items
C. Replace stock in warehouse
D. Perform capacity planning
Answer: B
Implementation Consultant - SAP Emarsys
1. What is the primary purpose of SAP
Emarsys Customer Engagement?
A. HR personnel management
B. Marketing automation and personalization
C. Warehouse stock handling
D. Financial consolidation
Answer: B
Explanation: Emarsys is a cloud-based
omnichannel marketing automation platform.
2. Emarsys Smart Insights is used to:
A. Analyze transactional data to create lifecycle
segments
B. Create mobile apps
C. Manage payroll
D. Automate CRM database backups
Answer: A
3. The Emarsys Contact Master Database
contains:
,A. Only anonymous web events
B. All identified contacts including attributes and
permissions
C. Only purchase transactions
D. Product master
Answer: B
4. Which channel is supported by Emarsys for
automated campaigns?
A. Fax
B. Email, SMS, Web, Mobile Push
C. CCTV Alerts
D. None
Answer: B
5. What is the “Opt-in” flag used for?
A. To enable system upgrades
B. Permission status for sending messages
C. Inventory management
D. Security patches
Answer: B
Explanation: Ensures compliance with marketing
consent regulations.
,6. What enables marketers to automate multi-
step journeys based on behavior?
A. Predictive Analytics API
B. Automation Center
C. SCPI integration workflow
D. CRM middleware
Answer: B
7. Where do you configure email sender
authentication (SPF/DKIM)?
A. Predict dashboard
B. Deliverability settings
C. Mobile inbox
D. Product feed
Answer: B
8. Which template framework enables scalable
campaign content?
A. JSON Mapping
B. Block-based content editor (VCE)
C. SAP GUI
D. PowerPoint import
Answer: B
, 9. External Event triggers are primarily used
for:
A. Payroll sync
B. Event-based automation (e.g., cart abandon)
C. VAT reporting
D. Data archiving
Answer: B
10. What is used to track individual product
interactions?
A. Sales order system only
B. Web Extend data collection scripts
C. Offline newsletter forms
D. FTP logs
Answer: B
11. Predict Replenishment helps:
A. Suggest delivery routes
B. Remind customers to rebuy consumable items
C. Replace stock in warehouse
D. Perform capacity planning
Answer: B
