PKSC 2026 Test 1 Packaging Design &
Sustainability Notes – PKSC Packaging Science,
Academic Year Notes, test study guide and
lecture summary
What is packaging design?
Coordinated system of preparing goods for transport, distribution, storage, retail sale, and end
use
Complex, dynamic, scientific, artistic, and controversial
What is required for packaging design coordination:
- marketing
- sales
- research
- manufacturing
- advertising
- legal
The two types of decisions are?
structural and graphical
What is a structural decision?
- shape
- size
- material
What is graphical decision?
- information
- emotional
Structural factors to consider:
1) shape characteristics
2) size characteristics
3) Material selection
, What is shape characteristics?
machinery and manufacturing requirements
storage and shelf-space
ease of packaging for distribution
What is size characteristics?
Past practice- standard size
Product - product size depends on size
Consumer use
image
Price
Frequency of purchase
Retail environment
What is material selection?
Cost
Amount needed
compatibility with product
degree of protection needed
reflects product quality
convenience
Life cycle and circular economy
Graphic considerations:
1) Convey messages- inform/ sell
2) Emotional messages
3) Design process or protocol
4) marketing analysis and retail audit
5) pre-design and/ or redesign
6) prototype development and evaluation
7) refinement
8) final version for use in test market
9) approval
10) manufacture / printing follow up
11) final launch
What is convey messages?
Sustainability Notes – PKSC Packaging Science,
Academic Year Notes, test study guide and
lecture summary
What is packaging design?
Coordinated system of preparing goods for transport, distribution, storage, retail sale, and end
use
Complex, dynamic, scientific, artistic, and controversial
What is required for packaging design coordination:
- marketing
- sales
- research
- manufacturing
- advertising
- legal
The two types of decisions are?
structural and graphical
What is a structural decision?
- shape
- size
- material
What is graphical decision?
- information
- emotional
Structural factors to consider:
1) shape characteristics
2) size characteristics
3) Material selection
, What is shape characteristics?
machinery and manufacturing requirements
storage and shelf-space
ease of packaging for distribution
What is size characteristics?
Past practice- standard size
Product - product size depends on size
Consumer use
image
Price
Frequency of purchase
Retail environment
What is material selection?
Cost
Amount needed
compatibility with product
degree of protection needed
reflects product quality
convenience
Life cycle and circular economy
Graphic considerations:
1) Convey messages- inform/ sell
2) Emotional messages
3) Design process or protocol
4) marketing analysis and retail audit
5) pre-design and/ or redesign
6) prototype development and evaluation
7) refinement
8) final version for use in test market
9) approval
10) manufacture / printing follow up
11) final launch
What is convey messages?
