Business Models
For this assignment, I have chosen the companies Airbnb and SpaceX. The reasons for choosing
these two organizations is that they’re still growing and one of the criteria for this assignment
was to select organizations that are still in their growth stage. Additionally, since SpaceX and
Airbnb are fairly well-known companies, a lot of information can be gathered through secondary
research.
Contents
TASK ONE.....................................................................................................................................................2
TASK TWO..................................................................................................................................................32
Graphic Rating Scale..............................................................................................................................49
TASK THREE...............................................................................................................................................55
Economic Factors Important to PepsiCo................................................................................................57
Social Factors.........................................................................................................................................57
Technological Factors in PepsiCo’s Business..........................................................................................57
Ecological/Environmental Factors.........................................................................................................58
Legal Factors..........................................................................................................................................58
SWOT Analysis...........................................................................................................................................58
PepsiCo’s Strengths...............................................................................................................................58
PepsiCo’s Weaknesses...........................................................................................................................60
Opportunities for PepsiCo.....................................................................................................................61
Threats Facing PepsiCo..........................................................................................................................62
Strengths in the SWOT analysis of Versace............................................................................................65
Weaknesses in the SWOT analysis of Versace.......................................................................................66
Opportunities in the SWOT analysis of Versace.....................................................................................67
Threats in the SWOT analysis of Versace...............................................................................................67
Strengths...............................................................................................................................................70
Weaknesses...........................................................................................................................................71
Opportunities.........................................................................................................................................72
Threats...................................................................................................................................................73
,Bibliography...............................................................................................................................................89
TASK ONE
Introduction
This task looks at how different companies examine growth options and the resource
implications on organization structures and operations.
Planning
Planning is a key function in management that decides on four main factors: what to do, how to
do it, who’s responsible for doing it, and when to do it. It basically means deciding something
from before in order to successfully implement it. The process is an intellectual one and involves
laying down a company’s goals and objectives in order to develop a multitude of actions
designed to achieve those specific goals of the company.
Planning helps businesses improve their future performances by setting up objectives and
then choosing a plan of action in order to benefit the business.
It promotes a co-ordination of operations, thereby reducing the risk of multiple similar
operations being conducted by different parties.
By focusing on the future, planning lowers uncertainty and risk.
Planning offers a course for action: it tells the business the things that need to be done in
advance, i.e. for the future
It discovers and determines any threats or opportunities that may arise in the future.
Planning also compares the actual performance of the business by the standards set.1
(businessjargons, 2020)
Strategy
Strategies are actions taken by organizations in order to achieve their goals. It is a long-range
plan that is systematic and used by companies to strengthen operations, fix mistakes, focus on
resources needed and determine objectives in order to achieve the objectives. 2 A strategy
1
https://businessjargons.com/planning.html
2
https://www.managementstudyguide.com/strategy-definition.htm
,involves the integration of organizational operations and the use and allocation of scarce
resources within the economy to meet the current goals. Strategy is one of the strategic
management processes intended to achieve organizational goals.
Strategies are analytical in nature and they come up with operational and strategic plans for
businesses, usually through projects or through organizational divisions or units. When a
company is planning strategically, they may use SWOT analysis to determine their strengths,
weaknesses, opportunities and threats. SWOT is an example of a strategic planning process.
Strategies are developed by businesses in order to always be ready to adapt to the fluctuating
business environment. As per this, different strategies are developed for different business
circumstances.
Strategies also help in selecting the best plan that a business has come up with and then
implementing that plan while considering the organization’s values, interest and social
responsibility. It also acts as a handbook, giving the best advantages available to the
organization.3
(businessjargons, 2020) (Juneja, 2020)
Differences between planning and strategy
Planning Strategizing
Planning involves deciding something from Strategy focuses more on choosing the best
before in order to successfully implement it. plan and implanting it in order to accomplish
The process is an intellectual one and involves goals. A strategy involves the integration of
laying down a company’s goals and objectives organizational operations and the use and
in order to develop a multitude of actions allocation of scarce resources within the
designed to achieve those specific goals of the economy to meet the current goals. For
company. For example, Company A has plans example, after Company A has planned to
to integrate a new product into the market. introduce a new product into the market, they
will strategize the best ways to do so.
Planning is a process that guides organizations. Strategy is the path they take. Strategies help
Planning helps organizations decide the them take the correct route in order to
3
https://businessjargons.com/strategic-planning.html
, different roads they might want to take in order accomplish the goals set out in the plan. For
to achieve an objective. For example, example, Company A decides the best strategy
Company A has plans to advertise their to take when advertising products is to
product in kiosks, malls, posters, online media, advertise on billboards, malls and online since
television, billboards, etc. they will gain them the best and most fruitful
results.
Planning focuses on the future. Planning helps Strategy focuses on getting things done; taking
businesses improve their future performances action. Strategies are implemented while plans
by setting up objectives and then choosing a are just thought out. For example, Company A
plan of action in order to benefit the business. executes their plans on which products to
For example, Company A plans in advance create and selects the one which will gain them
the types of products to develop in order to the most market share and revenue.
gain the most profit.
Planning is assumption based. When Strategy is founded on practicality. Strategies
companies plan, they think about what can be, are analytical in nature and they come up with
what will be, how it will get done, etc. They operational and strategic plans for businesses,
look at all the scenarios and make assumptions usually through projects or through
based on those. organizational divisions or units.
Planning can be either long term or short term. Strategies are always long term. Long term
A plan can go on depending on what the strategies focus on, for example, the place
company is planning. For example, long term business needs to be in, in the next five or ten
plans may be to expand Company A’s years. These can include questions such as if
locations while short term plans may be to the business plans to be operated on just one
generate as much income as possible. location, or if there are plans to expand to more
regions or if the business plans to diversify in
the long run or keep selling the same products.
etc.
Planning takes place when managing. It Strategies take place when making
promotes a co-ordination of operations, thereby decisions.4Strategies help in selecting the best
reducing the risk of multiple similar operations plan that a business has come up with and then
4
https://keydifferences.com/difference-between-planning-and-strategy.html
For this assignment, I have chosen the companies Airbnb and SpaceX. The reasons for choosing
these two organizations is that they’re still growing and one of the criteria for this assignment
was to select organizations that are still in their growth stage. Additionally, since SpaceX and
Airbnb are fairly well-known companies, a lot of information can be gathered through secondary
research.
Contents
TASK ONE.....................................................................................................................................................2
TASK TWO..................................................................................................................................................32
Graphic Rating Scale..............................................................................................................................49
TASK THREE...............................................................................................................................................55
Economic Factors Important to PepsiCo................................................................................................57
Social Factors.........................................................................................................................................57
Technological Factors in PepsiCo’s Business..........................................................................................57
Ecological/Environmental Factors.........................................................................................................58
Legal Factors..........................................................................................................................................58
SWOT Analysis...........................................................................................................................................58
PepsiCo’s Strengths...............................................................................................................................58
PepsiCo’s Weaknesses...........................................................................................................................60
Opportunities for PepsiCo.....................................................................................................................61
Threats Facing PepsiCo..........................................................................................................................62
Strengths in the SWOT analysis of Versace............................................................................................65
Weaknesses in the SWOT analysis of Versace.......................................................................................66
Opportunities in the SWOT analysis of Versace.....................................................................................67
Threats in the SWOT analysis of Versace...............................................................................................67
Strengths...............................................................................................................................................70
Weaknesses...........................................................................................................................................71
Opportunities.........................................................................................................................................72
Threats...................................................................................................................................................73
,Bibliography...............................................................................................................................................89
TASK ONE
Introduction
This task looks at how different companies examine growth options and the resource
implications on organization structures and operations.
Planning
Planning is a key function in management that decides on four main factors: what to do, how to
do it, who’s responsible for doing it, and when to do it. It basically means deciding something
from before in order to successfully implement it. The process is an intellectual one and involves
laying down a company’s goals and objectives in order to develop a multitude of actions
designed to achieve those specific goals of the company.
Planning helps businesses improve their future performances by setting up objectives and
then choosing a plan of action in order to benefit the business.
It promotes a co-ordination of operations, thereby reducing the risk of multiple similar
operations being conducted by different parties.
By focusing on the future, planning lowers uncertainty and risk.
Planning offers a course for action: it tells the business the things that need to be done in
advance, i.e. for the future
It discovers and determines any threats or opportunities that may arise in the future.
Planning also compares the actual performance of the business by the standards set.1
(businessjargons, 2020)
Strategy
Strategies are actions taken by organizations in order to achieve their goals. It is a long-range
plan that is systematic and used by companies to strengthen operations, fix mistakes, focus on
resources needed and determine objectives in order to achieve the objectives. 2 A strategy
1
https://businessjargons.com/planning.html
2
https://www.managementstudyguide.com/strategy-definition.htm
,involves the integration of organizational operations and the use and allocation of scarce
resources within the economy to meet the current goals. Strategy is one of the strategic
management processes intended to achieve organizational goals.
Strategies are analytical in nature and they come up with operational and strategic plans for
businesses, usually through projects or through organizational divisions or units. When a
company is planning strategically, they may use SWOT analysis to determine their strengths,
weaknesses, opportunities and threats. SWOT is an example of a strategic planning process.
Strategies are developed by businesses in order to always be ready to adapt to the fluctuating
business environment. As per this, different strategies are developed for different business
circumstances.
Strategies also help in selecting the best plan that a business has come up with and then
implementing that plan while considering the organization’s values, interest and social
responsibility. It also acts as a handbook, giving the best advantages available to the
organization.3
(businessjargons, 2020) (Juneja, 2020)
Differences between planning and strategy
Planning Strategizing
Planning involves deciding something from Strategy focuses more on choosing the best
before in order to successfully implement it. plan and implanting it in order to accomplish
The process is an intellectual one and involves goals. A strategy involves the integration of
laying down a company’s goals and objectives organizational operations and the use and
in order to develop a multitude of actions allocation of scarce resources within the
designed to achieve those specific goals of the economy to meet the current goals. For
company. For example, Company A has plans example, after Company A has planned to
to integrate a new product into the market. introduce a new product into the market, they
will strategize the best ways to do so.
Planning is a process that guides organizations. Strategy is the path they take. Strategies help
Planning helps organizations decide the them take the correct route in order to
3
https://businessjargons.com/strategic-planning.html
, different roads they might want to take in order accomplish the goals set out in the plan. For
to achieve an objective. For example, example, Company A decides the best strategy
Company A has plans to advertise their to take when advertising products is to
product in kiosks, malls, posters, online media, advertise on billboards, malls and online since
television, billboards, etc. they will gain them the best and most fruitful
results.
Planning focuses on the future. Planning helps Strategy focuses on getting things done; taking
businesses improve their future performances action. Strategies are implemented while plans
by setting up objectives and then choosing a are just thought out. For example, Company A
plan of action in order to benefit the business. executes their plans on which products to
For example, Company A plans in advance create and selects the one which will gain them
the types of products to develop in order to the most market share and revenue.
gain the most profit.
Planning is assumption based. When Strategy is founded on practicality. Strategies
companies plan, they think about what can be, are analytical in nature and they come up with
what will be, how it will get done, etc. They operational and strategic plans for businesses,
look at all the scenarios and make assumptions usually through projects or through
based on those. organizational divisions or units.
Planning can be either long term or short term. Strategies are always long term. Long term
A plan can go on depending on what the strategies focus on, for example, the place
company is planning. For example, long term business needs to be in, in the next five or ten
plans may be to expand Company A’s years. These can include questions such as if
locations while short term plans may be to the business plans to be operated on just one
generate as much income as possible. location, or if there are plans to expand to more
regions or if the business plans to diversify in
the long run or keep selling the same products.
etc.
Planning takes place when managing. It Strategies take place when making
promotes a co-ordination of operations, thereby decisions.4Strategies help in selecting the best
reducing the risk of multiple similar operations plan that a business has come up with and then
4
https://keydifferences.com/difference-between-planning-and-strategy.html
