CERTIFIED MEETING PROFESSIONAL CMP EXAM SCRIPT
QUESTIONS AND ANSWERS MARKED A+
✔✔APEX/ASTM - ✔✔Prescriptive checklist approach with 9 standards containing
metrics for event professionals and suppliers
✔✔Elements of a sustainability plan for an event - ✔✔Vision
Principles
Important issues - issues are things you think are important to address principles guide
you on how to approach and respond to issues
Objectives
Actions & initiatives
Measurement and reporting
✔✔Steps to effectively implement a sustainability plan - ✔✔Develop guidelines
Communicate objectives internally
Negotiating sustainable practices
Informing attendees
On site verification
Promoting the sustainable event practices
✔✔Choices impacting sustainability (10) - ✔✔Destination
Venue
Accommodation
Transportation
Carbon offsets
Food and beverage
Exhibit production
Communication and marketing
On site procedures
Audiovisual
✔✔Sustainable freight shippers - ✔✔EPA Smartway Certified
✔✔Carbon offsets - ✔✔Way of counteracting carbon emitted. Projects such as
renewable energy, tree planting, and energy efficient projects.
✔✔Business continuity - ✔✔Ability of a business to continue to operate during and after
a crisis occurs. Can your business stay afloat if the worst happens
✔✔Contingency planning - ✔✔Addresses the ability of the event professional to carry
out the event as planned. Relates only to the event where business continuity relates to
the business as a whole.
,✔✔Critical business functions - ✔✔Operational aspects without which the business
cannot operate and without will have no clients
✔✔Determining the long term viability of an event - ✔✔Can the event continue under
the currently forecasted conditions?
Consider financial aspects, economic context, and changes to business environment.
Most fundamentally, the viability of an event will be determined by whether or not it
meets the goals and objectives set out for it.
✔✔Evaluation plan - ✔✔Determine how success is defined
Encompass both successes and challenges and is an ongoing process that serves as a
planning tool for innovation and improvement
✔✔ROI Calculation - ✔✔ROI % = Net monetary benefits / costs x 100
✔✔Phillips ROI Methodology - ✔✔0 inputs/indicators - measures event basics (# of
attendees, costs)
1 reaction and perceived value - tracks attendee reaction and intention for follow up
action
2 learning - measures what participants learned
3 application and implementation - how attendees apply what they learned during the
program
4 impact and consequences - changes to business such as productivity, revenue,
employee engagement
5 ROI - measures the ratio of business impact to meeting costs
6 intangibles - benefits from an event that cannot be converted into montage values
such as leadership skills or customer satisfaction
✔✔Measured elements of events - ✔✔Financial results
Program elements
Exhibits
Site and logistics
Services
Other elements (entertainment, sustainability)
✔✔Timing of data collection (3) - ✔✔Pre-event - topics or speakers participants want to
see, exhibits or products visitors want to see, pre-training assessments used to gauge
learning
On-site - rich data since concepts are fresh in minds. Site and venue aspects, program
content, understanding of training delivered, satisfaction levels
,Post-event - achievement of stakeholder objectives, impact of event, program content,
satisfaction with venue and destination, recommendations for future events
✔✔Most popular type of evaluation tools - ✔✔Surveys - given to the respondent and
respondent answers directly on the survey
Questionnaire - administered in person or via phone. Person reads question to
respondent and marks answers.
✔✔Advantages / disadvantages of surveys - ✔✔Advantages
Ease of use, creation, distribution
Less expensive
Disadvantages
Low response rate if conducted after event, biased responses if questions worded in a
certain way
✔✔Advantages / disadvantages of questionnaires - ✔✔Advantages
Allow respondent to hear question completely
More personal touch
Disadvantage
Encourage inaccurate responses when respondent is influenced by interaction with
questionnaire
✔✔Quantitative data - ✔✔Hard data
Represented numerically - yes/no, numeric values
✔✔Qualitative data - ✔✔Soft data
Descriptive record of participants observations or behavior
Adds the why to the what
Can be more time consuming for evaluators to review
✔✔4 formats of survey questions - ✔✔Open ended
Checklist - aka multi select question
Two way question - yes or no (close ended)
Multiple choice question (close ended)
✔✔Where to put time consuming questions in survey - ✔✔At the end. Attendees who
have invested several minutes filling out an evaluation are more likely to complete
✔✔What should be included in a risk management plan (5) - ✔✔1- Accident or illness of
attendees, speakers, entertainers
2- Natural disasters
, 3- Civil unrest
4- Inability for attendees, speakers, or entertainers to travel to meeting
5- Other risks specific to organization
✔✔Project management - ✔✔The application of knowledge, skills, tools and techniques
to project activities to meet the project requirements
✔✔Key stakeholders in planning of event - ✔✔Event professional, planning team,
executive leaders, members and/or employees, volunteers, supply partners, exhibitors,
sponsors, attendees, and the local community.
✔✔Constraints - ✔✔Challenges, restrictions, or shortages.
3 categories:
Time
Cost
Performance
✔✔Project scope - ✔✔The work that must be performed to deliver a product, service, or
result with the specified features and functions.
✔✔5 event management phases - ✔✔1- Initiation
2- Planning
3- Implementation
4- Event
5- Closure
✔✔Event management phase - Initiation - ✔✔Phase 1 - research conducted and event
purpose is established, scope outlined, goals and objectives defined. Commitment of
resources established and risk management strategies are instituted
✔✔Event management phase - planning - ✔✔Phase 2- Requirements and
specifications for the event are determined, using risk planning as the structure for
making decisions.
✔✔Event management phase - implementation - ✔✔Phase 3- All goods and services
are contracted and coordinated, synchronizing all operational and logistical
requirements
✔✔Event management phase - event - ✔✔Phase 4 - event is held and risk monitoring
and controls are prioritized
✔✔Event management phase - closure - ✔✔Phase 5 - Event production shut down,
contractual obligations completed, feedback collected, event is evaluated. Recording
QUESTIONS AND ANSWERS MARKED A+
✔✔APEX/ASTM - ✔✔Prescriptive checklist approach with 9 standards containing
metrics for event professionals and suppliers
✔✔Elements of a sustainability plan for an event - ✔✔Vision
Principles
Important issues - issues are things you think are important to address principles guide
you on how to approach and respond to issues
Objectives
Actions & initiatives
Measurement and reporting
✔✔Steps to effectively implement a sustainability plan - ✔✔Develop guidelines
Communicate objectives internally
Negotiating sustainable practices
Informing attendees
On site verification
Promoting the sustainable event practices
✔✔Choices impacting sustainability (10) - ✔✔Destination
Venue
Accommodation
Transportation
Carbon offsets
Food and beverage
Exhibit production
Communication and marketing
On site procedures
Audiovisual
✔✔Sustainable freight shippers - ✔✔EPA Smartway Certified
✔✔Carbon offsets - ✔✔Way of counteracting carbon emitted. Projects such as
renewable energy, tree planting, and energy efficient projects.
✔✔Business continuity - ✔✔Ability of a business to continue to operate during and after
a crisis occurs. Can your business stay afloat if the worst happens
✔✔Contingency planning - ✔✔Addresses the ability of the event professional to carry
out the event as planned. Relates only to the event where business continuity relates to
the business as a whole.
,✔✔Critical business functions - ✔✔Operational aspects without which the business
cannot operate and without will have no clients
✔✔Determining the long term viability of an event - ✔✔Can the event continue under
the currently forecasted conditions?
Consider financial aspects, economic context, and changes to business environment.
Most fundamentally, the viability of an event will be determined by whether or not it
meets the goals and objectives set out for it.
✔✔Evaluation plan - ✔✔Determine how success is defined
Encompass both successes and challenges and is an ongoing process that serves as a
planning tool for innovation and improvement
✔✔ROI Calculation - ✔✔ROI % = Net monetary benefits / costs x 100
✔✔Phillips ROI Methodology - ✔✔0 inputs/indicators - measures event basics (# of
attendees, costs)
1 reaction and perceived value - tracks attendee reaction and intention for follow up
action
2 learning - measures what participants learned
3 application and implementation - how attendees apply what they learned during the
program
4 impact and consequences - changes to business such as productivity, revenue,
employee engagement
5 ROI - measures the ratio of business impact to meeting costs
6 intangibles - benefits from an event that cannot be converted into montage values
such as leadership skills or customer satisfaction
✔✔Measured elements of events - ✔✔Financial results
Program elements
Exhibits
Site and logistics
Services
Other elements (entertainment, sustainability)
✔✔Timing of data collection (3) - ✔✔Pre-event - topics or speakers participants want to
see, exhibits or products visitors want to see, pre-training assessments used to gauge
learning
On-site - rich data since concepts are fresh in minds. Site and venue aspects, program
content, understanding of training delivered, satisfaction levels
,Post-event - achievement of stakeholder objectives, impact of event, program content,
satisfaction with venue and destination, recommendations for future events
✔✔Most popular type of evaluation tools - ✔✔Surveys - given to the respondent and
respondent answers directly on the survey
Questionnaire - administered in person or via phone. Person reads question to
respondent and marks answers.
✔✔Advantages / disadvantages of surveys - ✔✔Advantages
Ease of use, creation, distribution
Less expensive
Disadvantages
Low response rate if conducted after event, biased responses if questions worded in a
certain way
✔✔Advantages / disadvantages of questionnaires - ✔✔Advantages
Allow respondent to hear question completely
More personal touch
Disadvantage
Encourage inaccurate responses when respondent is influenced by interaction with
questionnaire
✔✔Quantitative data - ✔✔Hard data
Represented numerically - yes/no, numeric values
✔✔Qualitative data - ✔✔Soft data
Descriptive record of participants observations or behavior
Adds the why to the what
Can be more time consuming for evaluators to review
✔✔4 formats of survey questions - ✔✔Open ended
Checklist - aka multi select question
Two way question - yes or no (close ended)
Multiple choice question (close ended)
✔✔Where to put time consuming questions in survey - ✔✔At the end. Attendees who
have invested several minutes filling out an evaluation are more likely to complete
✔✔What should be included in a risk management plan (5) - ✔✔1- Accident or illness of
attendees, speakers, entertainers
2- Natural disasters
, 3- Civil unrest
4- Inability for attendees, speakers, or entertainers to travel to meeting
5- Other risks specific to organization
✔✔Project management - ✔✔The application of knowledge, skills, tools and techniques
to project activities to meet the project requirements
✔✔Key stakeholders in planning of event - ✔✔Event professional, planning team,
executive leaders, members and/or employees, volunteers, supply partners, exhibitors,
sponsors, attendees, and the local community.
✔✔Constraints - ✔✔Challenges, restrictions, or shortages.
3 categories:
Time
Cost
Performance
✔✔Project scope - ✔✔The work that must be performed to deliver a product, service, or
result with the specified features and functions.
✔✔5 event management phases - ✔✔1- Initiation
2- Planning
3- Implementation
4- Event
5- Closure
✔✔Event management phase - Initiation - ✔✔Phase 1 - research conducted and event
purpose is established, scope outlined, goals and objectives defined. Commitment of
resources established and risk management strategies are instituted
✔✔Event management phase - planning - ✔✔Phase 2- Requirements and
specifications for the event are determined, using risk planning as the structure for
making decisions.
✔✔Event management phase - implementation - ✔✔Phase 3- All goods and services
are contracted and coordinated, synchronizing all operational and logistical
requirements
✔✔Event management phase - event - ✔✔Phase 4 - event is held and risk monitoring
and controls are prioritized
✔✔Event management phase - closure - ✔✔Phase 5 - Event production shut down,
contractual obligations completed, feedback collected, event is evaluated. Recording
