PRE-ASSESSMENT: MARKETING FUNDAMENTALS
Save
Students also studied
SPMT 260 MODULE 1 BLOCK 3 Sports Management - Chapter 14 FBLA S
17 terms 73 terms 28 terms 47 terms
mydogsnameismolly Preview Sarah_Schoener1 Preview ukiedude32 Preview Gre
Which actions represent the facilitating functions of D
marketing?
A. Buying and selling
B. Transporting and storing
C. Consuming and disposing
D. Standardizing and grading
A sporting goods company is developing a marketing A& B
plan.
Which two statements represent the strategic level for
this plan?
A. The company leadership wants to inspire people to
get outdoors more often.
B. The company leadership seeks to expand distribution
to retail specialty shops.
C. The company leadership organizes nature hikes that
depart from participating retailers.
D. The company leadership uses personal contacts with
retailers to increase sales.
An outdoor clothing company is revising its marketing A
plan and wants to emphasize sales promotion strategies.
Which goal of this marketing plan is considered
strategic?
A. Enhance dealer effectiveness
B. Place in-store product displays
C. Attend recreational sporting events
D. Advertise on lifestyle-oriented websites
,A home improvement store has a cooler that contains C
soft drinks and other beverages at its checkout lanes. The
company believes this is a way to increase profits, while
providing a better shopping experience for its customers.
Which type of utility is being provided here?
A. Time
B. Form
C. Place
D. Ownership
A large clothing manufacturer wants to begin offering A
athletic apparel in a market that is already dominated by
two well-known companies. The new manufacturer will
impact the other two companies' market share.
Which of Porter's five forces will the two well-known
companies experience?
A. Threat of new entrants
B. Bargaining power of buyers
C. Threat of substitute products
D. Bargaining power of suppliers
A group of small, independent grocery store owners D
have come together to negotiate better prices for meat
products from suppliers.
Which of Porter's five forces do the store owners
represent to the meat suppliers?
A. Threat of new entrants
B. Bargaining power of buyers
C. Threat of substitute products
D. Bargaining power of suppliers
What is an advantage of using first-mover strategy? B
A. Companies reduce their risk.
B. Companies capture the greatest market share.
C. Companies recognize changes in customer needs.
D. Companies avoid complacency in pre-market
innovation.
, A new clothing company is trying to penetrate the A
department store market by offering its clothing at a cost
to customers that is lower than expected. The intent is to
build a loyal customer base.
Which element of the marketing mix does this represent?
A. Price
B. Purchasing
C. Promotion
D. Distribution
Company A, a medical supply company, offers low prices C
and free shipping on any sized order. However, the
company has noticed that one of its competitors,
Company B, has a larger market share, despite higher
prices. Upon investigating further, Company A realizes
that Company B has a trained sales team that visits each
client to close its sales.
What is the marketing mix element that company B
emphasizes over company A?
A. Price
B. Product
C. Promotion
D. Distribution
An automotive company uses the same car chassis in A
manufacturing both regular and high luxury brands.
Which potential strength occurs with this platform
manufacturing design?
A. Lower development costs
B. Increased product diversity
C. Lower cannibalization rates
D. Increased compatibility changes
A large retail company competes against other low-cost, A
big-box retailers. The company pays its employees
significantly higher hourly wages than other big-box
retailers and manages to be highly profitable. This
company receives industry recognition for its wage
policy.
How can the company capitalize on this strength using a
SWOT analysis?
A. Use the strength as a retention strategy
B. Use the strength to gain new distribution
C. Use the strength as a price reduction strategy
D. Use the strength to increase product demand
Save
Students also studied
SPMT 260 MODULE 1 BLOCK 3 Sports Management - Chapter 14 FBLA S
17 terms 73 terms 28 terms 47 terms
mydogsnameismolly Preview Sarah_Schoener1 Preview ukiedude32 Preview Gre
Which actions represent the facilitating functions of D
marketing?
A. Buying and selling
B. Transporting and storing
C. Consuming and disposing
D. Standardizing and grading
A sporting goods company is developing a marketing A& B
plan.
Which two statements represent the strategic level for
this plan?
A. The company leadership wants to inspire people to
get outdoors more often.
B. The company leadership seeks to expand distribution
to retail specialty shops.
C. The company leadership organizes nature hikes that
depart from participating retailers.
D. The company leadership uses personal contacts with
retailers to increase sales.
An outdoor clothing company is revising its marketing A
plan and wants to emphasize sales promotion strategies.
Which goal of this marketing plan is considered
strategic?
A. Enhance dealer effectiveness
B. Place in-store product displays
C. Attend recreational sporting events
D. Advertise on lifestyle-oriented websites
,A home improvement store has a cooler that contains C
soft drinks and other beverages at its checkout lanes. The
company believes this is a way to increase profits, while
providing a better shopping experience for its customers.
Which type of utility is being provided here?
A. Time
B. Form
C. Place
D. Ownership
A large clothing manufacturer wants to begin offering A
athletic apparel in a market that is already dominated by
two well-known companies. The new manufacturer will
impact the other two companies' market share.
Which of Porter's five forces will the two well-known
companies experience?
A. Threat of new entrants
B. Bargaining power of buyers
C. Threat of substitute products
D. Bargaining power of suppliers
A group of small, independent grocery store owners D
have come together to negotiate better prices for meat
products from suppliers.
Which of Porter's five forces do the store owners
represent to the meat suppliers?
A. Threat of new entrants
B. Bargaining power of buyers
C. Threat of substitute products
D. Bargaining power of suppliers
What is an advantage of using first-mover strategy? B
A. Companies reduce their risk.
B. Companies capture the greatest market share.
C. Companies recognize changes in customer needs.
D. Companies avoid complacency in pre-market
innovation.
, A new clothing company is trying to penetrate the A
department store market by offering its clothing at a cost
to customers that is lower than expected. The intent is to
build a loyal customer base.
Which element of the marketing mix does this represent?
A. Price
B. Purchasing
C. Promotion
D. Distribution
Company A, a medical supply company, offers low prices C
and free shipping on any sized order. However, the
company has noticed that one of its competitors,
Company B, has a larger market share, despite higher
prices. Upon investigating further, Company A realizes
that Company B has a trained sales team that visits each
client to close its sales.
What is the marketing mix element that company B
emphasizes over company A?
A. Price
B. Product
C. Promotion
D. Distribution
An automotive company uses the same car chassis in A
manufacturing both regular and high luxury brands.
Which potential strength occurs with this platform
manufacturing design?
A. Lower development costs
B. Increased product diversity
C. Lower cannibalization rates
D. Increased compatibility changes
A large retail company competes against other low-cost, A
big-box retailers. The company pays its employees
significantly higher hourly wages than other big-box
retailers and manages to be highly profitable. This
company receives industry recognition for its wage
policy.
How can the company capitalize on this strength using a
SWOT analysis?
A. Use the strength as a retention strategy
B. Use the strength to gain new distribution
C. Use the strength as a price reduction strategy
D. Use the strength to increase product demand
