Social Sciences Business Marketing
C712 Unit 3 Cohort Test
Save
Students also studied
Principles of Marketing Ch.1 PKSC lecture 1 Customer Relationship: Chapter 2 Th... Princip
16 terms 50 terms 19 terms 19 terms
eloisevavery Preview jkendrick2847 Preview sandstormgaming366 Preview D_Y
1.Which of the following statements reflects Carla's C
interpersonal determinants concerning her purchase of
an Apple computer? *
a. She believes you get what you pay for when
purchasing products.
b. She perceives that Apple offers the best customer
service though her family and friends do not share this
opinion.
c. She makes purchases to satisfy the expectations of her
family members who insist on buying Apple products.
d. She identifies with the brand and periodically
purchases new Apple products.
2.A shift in cultural values away from accumulating C
material possessions to spending time with family and
friends benefit those who market: *
a. expensive automobiles.
b. luxury cars.
c. amusement parks and picnic areas.
d. children's designer clothes.
, 3.It is crucial for marketers to focus their marketing C
strategies on opinion leaders in a group as opinion
leaders: *
a. limit their purchases to the products and services
typical of the social class they belong to, rather than
imitating the reference group.
b. represent the only medium to carry information about
products to general public.
c. represent the trendsetters who purchase products
before others in the group and then influence the buying
decisions of other group members.
d. possess the highest purchasing power in a group.
4.Bristol-Myers Squibb, a large pharmaceutical company, C
has developed a campaign featuring Lance Armstrong
promoting their development of cancer drugs. The
campaign has a slogan, "Together We Can Prevail." This
marketing strategy is being used by the company to
satisfy ____ needs in the Maslow's hierarchy of needs. *
a. esteem
b. safety
c. self-actualization
d. physiological
5.An advertisement that creates warm feelings of D
goodwill toward the advertiser and his products is
altering the _____ component of attitude. *
a. tangible
b. behavioral
c. traditional
d. affective
C712 Unit 3 Cohort Test
Save
Students also studied
Principles of Marketing Ch.1 PKSC lecture 1 Customer Relationship: Chapter 2 Th... Princip
16 terms 50 terms 19 terms 19 terms
eloisevavery Preview jkendrick2847 Preview sandstormgaming366 Preview D_Y
1.Which of the following statements reflects Carla's C
interpersonal determinants concerning her purchase of
an Apple computer? *
a. She believes you get what you pay for when
purchasing products.
b. She perceives that Apple offers the best customer
service though her family and friends do not share this
opinion.
c. She makes purchases to satisfy the expectations of her
family members who insist on buying Apple products.
d. She identifies with the brand and periodically
purchases new Apple products.
2.A shift in cultural values away from accumulating C
material possessions to spending time with family and
friends benefit those who market: *
a. expensive automobiles.
b. luxury cars.
c. amusement parks and picnic areas.
d. children's designer clothes.
, 3.It is crucial for marketers to focus their marketing C
strategies on opinion leaders in a group as opinion
leaders: *
a. limit their purchases to the products and services
typical of the social class they belong to, rather than
imitating the reference group.
b. represent the only medium to carry information about
products to general public.
c. represent the trendsetters who purchase products
before others in the group and then influence the buying
decisions of other group members.
d. possess the highest purchasing power in a group.
4.Bristol-Myers Squibb, a large pharmaceutical company, C
has developed a campaign featuring Lance Armstrong
promoting their development of cancer drugs. The
campaign has a slogan, "Together We Can Prevail." This
marketing strategy is being used by the company to
satisfy ____ needs in the Maslow's hierarchy of needs. *
a. esteem
b. safety
c. self-actualization
d. physiological
5.An advertisement that creates warm feelings of D
goodwill toward the advertiser and his products is
altering the _____ component of attitude. *
a. tangible
b. behavioral
c. traditional
d. affective
