MGT6311Final Exam || Most Recent Exam 2026 Actual
Complete Real Exam Questions And Correct Answers
(Verified Answers) Already Graded A+ | Assured
Success | Newest Exam | Just Released!!
What are some mobile best practices? - ANSWER-avoid spam,
keep relevant,
easy interaction (UX), balance personalization and privacy,
integrate across
platforms,
channels
What are key benefits of direct/email marketing? - ANSWER-
cost effective,
customizable, measurable, targeted,
high ROI
What is CRM? - ANSWER-customer relationship management
Why is responsive email design important? - ANSWER-allow
email to display
properly across
devices
,What are steps for implementing a direct marketing campaign?
- ANSWER-1.
grow user database, 2. design email content, 3. test for
effectiveness, 4. segment database, 5. send email, 6. measure
success, 7. repeat cycle of testing, optimizing, testing
What shape do typical users have for their reading habits? -
ANSWER-F shape
How can you determine which/how many images to include in
email content? - ANSWER-minimize images, make sure it
makes sense without the images, use sparingly for best effect
What is the most essential piece of an email marketing
message? - ANSWER-
the CTA (give it a prominent location, make it clear,
include a link)
How can your sender reputation score impact your email
marketing campaign? - ANSWER-if you're within thresholds,
your messages will go through, otherwise they'll go to the
spam folder
How does trust impact an email marketing campaign? -
ANSWER-need to maintain customer trust, provide for easy
unsubscribe/opt-out, don't send too many messages
What metrics can be used to evaluate an email marketing
campaign? - ANSWER-CTR, conversion rate, number of unique
,opens, number of unsubscribes, ROI, open rate, social shares,
DB growth
What is the difference between a hard bounce and a soft
bounce? – ANSWER-hard bounce is due to something like an
invalid email address, soft bounce is due to a full inbox or
server failure
What strategy can help determine which email design
variations (subject line,
text/image ratio, delivery time, CTA, etc) are best? -
ANSWER-A/B testing
What aspects of a video can be optimized for VSEO? -
ANSWER-title,
thumbnail, meta
tags
Give some strategies for VSEO - ANSWER-upload new content
regularly, encourage engagement via likes, shares,
subscriptions, track metrics and delete unsuccessful videos,
use most important keywords in 1st 3 words of title, meta tags,
etc.
When should the CTA be included in a video promotion? -
ANSWER-as early
as
possible
, What are some methods of payment for video ads? - ANSWER-
pay if user watches more than 30 seconds, PPC, pay if user
watches whole video (total length less than 30 seconds)
How do YouTube and Facebook differ in their definitions of a
user viewing a video? - ANSWER-YouTube counts a view as
more than 30 seconds, Facebook counts a view as more than 3
seconds
What are key metrics for success for video ads? - ANSWER-
number of views,
average view time, CTR on CTA, drop
off points
Name 5 goals for a video marketing campaign - ANSWER-
communication,
increase sales, lead generation, provide customer
service, promotion
How should you determine which metrics to track for a video
marketing campaign? - ANSWER-Pick the metrics that will tell
the most about the overall goal of the campaign (i.e. if the
objective is to increase sales, use CTR, conversion rate, etc)
Give an example of paid, owned, and earned media -
ANSWER-Google ads
(paid), company Facebook page (owned), influencer blog
post about new
Complete Real Exam Questions And Correct Answers
(Verified Answers) Already Graded A+ | Assured
Success | Newest Exam | Just Released!!
What are some mobile best practices? - ANSWER-avoid spam,
keep relevant,
easy interaction (UX), balance personalization and privacy,
integrate across
platforms,
channels
What are key benefits of direct/email marketing? - ANSWER-
cost effective,
customizable, measurable, targeted,
high ROI
What is CRM? - ANSWER-customer relationship management
Why is responsive email design important? - ANSWER-allow
email to display
properly across
devices
,What are steps for implementing a direct marketing campaign?
- ANSWER-1.
grow user database, 2. design email content, 3. test for
effectiveness, 4. segment database, 5. send email, 6. measure
success, 7. repeat cycle of testing, optimizing, testing
What shape do typical users have for their reading habits? -
ANSWER-F shape
How can you determine which/how many images to include in
email content? - ANSWER-minimize images, make sure it
makes sense without the images, use sparingly for best effect
What is the most essential piece of an email marketing
message? - ANSWER-
the CTA (give it a prominent location, make it clear,
include a link)
How can your sender reputation score impact your email
marketing campaign? - ANSWER-if you're within thresholds,
your messages will go through, otherwise they'll go to the
spam folder
How does trust impact an email marketing campaign? -
ANSWER-need to maintain customer trust, provide for easy
unsubscribe/opt-out, don't send too many messages
What metrics can be used to evaluate an email marketing
campaign? - ANSWER-CTR, conversion rate, number of unique
,opens, number of unsubscribes, ROI, open rate, social shares,
DB growth
What is the difference between a hard bounce and a soft
bounce? – ANSWER-hard bounce is due to something like an
invalid email address, soft bounce is due to a full inbox or
server failure
What strategy can help determine which email design
variations (subject line,
text/image ratio, delivery time, CTA, etc) are best? -
ANSWER-A/B testing
What aspects of a video can be optimized for VSEO? -
ANSWER-title,
thumbnail, meta
tags
Give some strategies for VSEO - ANSWER-upload new content
regularly, encourage engagement via likes, shares,
subscriptions, track metrics and delete unsuccessful videos,
use most important keywords in 1st 3 words of title, meta tags,
etc.
When should the CTA be included in a video promotion? -
ANSWER-as early
as
possible
, What are some methods of payment for video ads? - ANSWER-
pay if user watches more than 30 seconds, PPC, pay if user
watches whole video (total length less than 30 seconds)
How do YouTube and Facebook differ in their definitions of a
user viewing a video? - ANSWER-YouTube counts a view as
more than 30 seconds, Facebook counts a view as more than 3
seconds
What are key metrics for success for video ads? - ANSWER-
number of views,
average view time, CTR on CTA, drop
off points
Name 5 goals for a video marketing campaign - ANSWER-
communication,
increase sales, lead generation, provide customer
service, promotion
How should you determine which metrics to track for a video
marketing campaign? - ANSWER-Pick the metrics that will tell
the most about the overall goal of the campaign (i.e. if the
objective is to increase sales, use CTR, conversion rate, etc)
Give an example of paid, owned, and earned media -
ANSWER-Google ads
(paid), company Facebook page (owned), influencer blog
post about new
