1|Page
MGT6311Final Exam ||Verified Exam!!!|| Most Recent
Exam 2026 Actual Complete Real Exam Questions And
Correct Answers (Verified Answers) Already Graded
A+ | Assured Success | Newest Exam!!!
What aspects of a video can be optimized for VSEO? -
Answer-title, thumbnail, meta tags
Give some strategies for VSEO - Answer-upload new
content regularly, encourage engagement via likes,
shares, subscriptions, track metrics and delete
unsuccessful videos, use most important keywords in 1st
3 words of title, meta tags, etc.
How do users find new videos? - Answer-search engines,
recommendations from friends/family, navigating to a URL,
paid ads/promotions
When should the CTA be included in a video promotion? -
Answer-as early as possible
What are some methods of payment for video ads? -
Answer-pay if user watches more than 30 seconds, PPC,
,2|Page
pay if user watches whole video (total length less than 30
seconds)
How do YouTube and Facebook differ in their definitions of
a user viewing a video? - Answer-YouTube counts a view
as more than 30 seconds, Facebook counts a view as
more than 3 seconds
What are key metrics for success for video ads? - Answer-
number of views, average view time, CTR on CTA, drop
off points
Name 5 goals for a video marketing campaign - Answer-
communication, increase sales, lead generation, provide
customer service, promotion
How should you determine which metrics to track for a
video marketing campaign? - Answer-Pick the metrics that
will tell the most about the overall goal of the campaign
(i.e. if the objective is to increase sales, use CTR,
conversion rate, etc)
, 3|Page
Give an example of paid, owned, and earned media -
Answer-Google ads (paid), company Facebook page
(owned), influencer blog post about new product (earned)
What are some features unique to mobile use? - Answer-
personal, always carried, always on, built-in payment,
location services
What needs to be considered before starting a mobile
marketing campaign? - Answer-specific customer segment
needs, habits, preferences (will a mobile campaign likely
influence target audience?)
What does "internet of things" mean? - Answer-devices
are connected, more data than ever available on
customers
What metrics (other than downloads) can be used to
evaluate an app's success? - Answer-number of active
users, retention rate, LTV/revenue per customer, session
length, crash analytics
MGT6311Final Exam ||Verified Exam!!!|| Most Recent
Exam 2026 Actual Complete Real Exam Questions And
Correct Answers (Verified Answers) Already Graded
A+ | Assured Success | Newest Exam!!!
What aspects of a video can be optimized for VSEO? -
Answer-title, thumbnail, meta tags
Give some strategies for VSEO - Answer-upload new
content regularly, encourage engagement via likes,
shares, subscriptions, track metrics and delete
unsuccessful videos, use most important keywords in 1st
3 words of title, meta tags, etc.
How do users find new videos? - Answer-search engines,
recommendations from friends/family, navigating to a URL,
paid ads/promotions
When should the CTA be included in a video promotion? -
Answer-as early as possible
What are some methods of payment for video ads? -
Answer-pay if user watches more than 30 seconds, PPC,
,2|Page
pay if user watches whole video (total length less than 30
seconds)
How do YouTube and Facebook differ in their definitions of
a user viewing a video? - Answer-YouTube counts a view
as more than 30 seconds, Facebook counts a view as
more than 3 seconds
What are key metrics for success for video ads? - Answer-
number of views, average view time, CTR on CTA, drop
off points
Name 5 goals for a video marketing campaign - Answer-
communication, increase sales, lead generation, provide
customer service, promotion
How should you determine which metrics to track for a
video marketing campaign? - Answer-Pick the metrics that
will tell the most about the overall goal of the campaign
(i.e. if the objective is to increase sales, use CTR,
conversion rate, etc)
, 3|Page
Give an example of paid, owned, and earned media -
Answer-Google ads (paid), company Facebook page
(owned), influencer blog post about new product (earned)
What are some features unique to mobile use? - Answer-
personal, always carried, always on, built-in payment,
location services
What needs to be considered before starting a mobile
marketing campaign? - Answer-specific customer segment
needs, habits, preferences (will a mobile campaign likely
influence target audience?)
What does "internet of things" mean? - Answer-devices
are connected, more data than ever available on
customers
What metrics (other than downloads) can be used to
evaluate an app's success? - Answer-number of active
users, retention rate, LTV/revenue per customer, session
length, crash analytics
