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What aspects of a video can be optimized for VSEO? -
ANSWER-title, thumbnail, meta tags
Give some strategies for VSEO - ANSWER-upload new
content regularly, encourage engagement via likes,
shares, subscriptions, track metrics and delete
unsuccessful videos, use most important keywords in 1st
3 words of title, meta tags, etc.
,How do users find new videos? - ANSWER-search
engines, recommendations from friends/family, navigating
to a URL, paid ads/promotions
When should the CTA be included in a video promotion? -
ANSWER-as early as possible
What are some methods of payment for video ads? -
ANSWER-pay if user watches more than 30 seconds,
PPC, pay if user watches whole video (total length less
than 30 seconds)
How do YouTube and Facebook differ in their definitions of
a user viewing a video? - ANSWER-YouTube counts a
, view as more than 30 seconds, Facebook counts a view
as more than 3 seconds
What are key metrics for success for video ads? -
ANSWER-number of views, average view time, CTR on
CTA, drop off points
Name 5 goals for a video marketing campaign - ANSWER-
communication, increase sales, lead generation, provide
customer service, promotion
How should you determine which metrics to track for a
video marketing campaign? - ANSWER-Pick the metrics
that will tell the most about the overall goal of the