HPA 455 LESSON 10 - MARKETING PLAN EXAM QUESTIONS WITH CORRECT ANSWERS LATEST
UPDATE 2026
The stage where the consumer perceives a difference between the current state and the desired
state is - Answers Problem recognition
Which of the following is not used in the stage of external search - Answers All can be used
Angie's list now provides a rating service for physicians. This type of information can potentially
help consumers in which stage of the consumer decision making process? - Answers External
search
Which of the following is not a characteristic of the industrial market? - Answers All of the
above are characteristics of the industrial market
Salespersons are often a good source of external information in the consumer decisions making
process. - Answers True
This marketing approach assumes your product or service has broad appeal. There are no
differences in your consumer market. - Answers Mass
A facility that specializes in men's behavioral health is adopting what type of marketing
approach? - Answers Niche
Segmenting characteristics such as age, gender, ethnicity and income are - Answers
Sociodemographic
Segmenting based on lifestyle and social class is categorized as - Answers Psychographic
Segmenting markets based on the percentage of a product or service that consumers buy or use
is termed - Answers Usage
The marketing mix includes: - Answers Product, Price, Place, Promotion
This form of promotion offers temporary inducements to buy a product or service: - Answers
Sales promotion
This form of promotion is paid and non-personal - Answers Advertising
Organizations must be prepared respond to negative publicity. - Answers True
Organizations may use multiple channels of distribution to reach their selected target market. -
Answers True
UPDATE 2026
The stage where the consumer perceives a difference between the current state and the desired
state is - Answers Problem recognition
Which of the following is not used in the stage of external search - Answers All can be used
Angie's list now provides a rating service for physicians. This type of information can potentially
help consumers in which stage of the consumer decision making process? - Answers External
search
Which of the following is not a characteristic of the industrial market? - Answers All of the
above are characteristics of the industrial market
Salespersons are often a good source of external information in the consumer decisions making
process. - Answers True
This marketing approach assumes your product or service has broad appeal. There are no
differences in your consumer market. - Answers Mass
A facility that specializes in men's behavioral health is adopting what type of marketing
approach? - Answers Niche
Segmenting characteristics such as age, gender, ethnicity and income are - Answers
Sociodemographic
Segmenting based on lifestyle and social class is categorized as - Answers Psychographic
Segmenting markets based on the percentage of a product or service that consumers buy or use
is termed - Answers Usage
The marketing mix includes: - Answers Product, Price, Place, Promotion
This form of promotion offers temporary inducements to buy a product or service: - Answers
Sales promotion
This form of promotion is paid and non-personal - Answers Advertising
Organizations must be prepared respond to negative publicity. - Answers True
Organizations may use multiple channels of distribution to reach their selected target market. -
Answers True
