HRBUS84 ASSIGNMENT 10 EXAMPLE

DETERMINING MANAGERIAL PERCEPTIONS AND VIEWS OF SUSTAINABLE
DEVELOPMENT IN AFRICA: A PHENOMENOLOGICAL STUDY

by

TRIVAR JAMUNAPERSAD

47914327

in the fulfilment of the requirements for

HRBUS84: RESEARCH PROPOSAL

in the subject

MARKETING MANAGEMENT

at the

UNIVERSITY OF SOUTH AFRICA

I declare that the work I am submitting for assessment contains no section copied
in whole or in part from any other source unless explicitly identified in quotation
marks and with detailed, complete, and accurate referencing.


25 January 2017
……………………………………………………. (Signature) ………………………………….. (Date)

, ABSTRACT
Africa has long been touted as a potential hub for local and global business, with growth
forecasted. However, this potential has yet to be qualified, and signs of regression are evident.
This proposal posits that scarce attention has been devoted to identifying the undercurrents
thereto – in the main, sustainable development in Africa is not adequately addressed by the
existing literature. Further, sustainable development in Africa exerts an influence that
transcends business, extending to the societal and environmental spheres, justifying a
scrutinous inquisition. A reorientation, accelerating its demonstrable approval in practice, is
offered through marketing sustainable development’s benefits.

The purpose of this proposal, through its exploratory qualitative, phenomenological design, is
to mine the perceptions and views of 75 managers, within the African context, to deepen
understanding of sustainable development across the continent by establishing its most
pertinent issues, and determining how the issues are being dealt with in management practice.
The study is cross-sectional, and the sampling method is that of purposive sampling. In-depth,
face-to-face interviews will extract the perceptions and views of managers. The data will be
examined using conventional content analysis to discharge an outcome that will best realise
the research objectives by disaggregating sustainable development, and elucidating its
transformative effect across the continent.

The potential contributions are: augmenting and evolving the literature with novel and
contemporary perceptions and views, serving as a pre-cursor for other studies to refine related
perceptions and views, marketing to all managers the practical reference to improve their
business prospects, and, uplifting living standards across the continent.

Keywords: Africa, sustainable development, marketing, education, technology, leadership,
managers, qualitative, exploratory, phenomenology, purposive sampling, in-depth interviews,
conventional content analysis




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, CONTENTS

Abstract ................................................................................................................... ii



Chapter 1: Introduction To The Study ...................................................................... 1



1.1 Introduction ....................................................................................................... 1



1.2 Literature Review ............................................................................................... 1

1.2.1 Background and context ................................................................................................. 1

1.2.2 Influential factors that drive sustainable development in Africa ................................... 2

1.2.2.1 Future-orientation of sustainable development ..................................................... 3

1.2.2.2 The united front necessity of sustainable development ......................................... 4

1.2.2.3 Sustainable development encompasses a wider consideration ............................. 4

1.2.3 Understanding and overcoming the impediments to sustainable development in
Africa ........................................................................................................................................ 5

1.2.3.1 Education ................................................................................................................. 5

1.2.3.2 Technology, innovation, and infrastructure ............................................................ 7

1.2.3.3 Leadership ................................................................................................................ 8

1.2.4 Marketing and sustainable development in Africa ........................................................ 9

1.2.5 The way forward ...........................................................................................................10



1.3 Problem Statement and Research Objectives .................................................. 11




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, 1.4 Research Design and Methodology .................................................................. 11

1.4.1 Nature of the study .......................................................................................................11

1.4.2 Time scale .....................................................................................................................13

1.4.3 Population and sample selection..................................................................................14

1.4.4 Data collection ..............................................................................................................15

1.4.5 Data instrument ............................................................................................................15

1.4.5.1 Instrument validity .................................................................................................18

1.4.6 Reliability and validity ...................................................................................................18

1.4.7 Analysis to be conducted ..............................................................................................19

1.4.8 Ethical considerations ...................................................................................................20



1.5 Contributions of the Study ............................................................................... 21



1.6 Limitations of the Study ................................................................................... 23



1.7 Proposed Chapter Outline ................................................................................ 25



1.8 List of References ............................................................................................. 27



Appendix A: Originality Report............................................................................... 33




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