Answers 2025/2026
situation analysis - Correct Answer-all that is known about the situation including: its
history, forces operating it, those involved or affected internally/externally
stakeholder analysis - Correct Answer-identifies who is involved and affected by a
situation
SWOT strategy - Correct Answer-strengths, weaknesses, opportunities, threats
S-O strategy - Correct Answer-follow PR opportunities that match the firm's
strenghts
W-O strategy - Correct Answer-overcome weaknesses in org performance to follow
opportunities on PR management
S-T strategy - Correct Answer-identify ways the org can use its strengths to reduce
its vulnerability to external threats
W-T strategy - Correct Answer-create a protective strategy that reduces the chances
the org's weaknesses will make it vulnerable to external threats
secondary research - Correct Answer-Background research/info: records, files, etc.