Certification Questions And 100%
Correct Answers.
One way that an advertising agency can protect the original song is created for a client's
television commercial is by obtaining a
A. patent
B. copyright
C. trademark
D. license - Answer B. Copyright
A copyright is legal protection of books and other artistic works granted by government and
giving their creators sole rights to them for a certain period of years. An original musical work,
such as a song, is a type of intellectual property that can be copyrighted. If an advertising
agency wants to prevent others from using the original song, it can obtain copyright. A patent is
legal protection of an invention or a process granted by governments to its owners for a certain
period of years. A trademark is a legal method for protecting brands from misuse. A licence
does not protect an original song from use by others.
Which of the following is a characteristic of a product trade-name franchise
A. it is not open to the public
B. the franchisee can choose the name of the business
C. the franchisee has unlimited liability
D. it is owned by shareholders - Answer B. The franchisee can choose the name of the
business.
A product trade-name franchise is an independent sales relationship between a supplier
(franchisee) to stock and sell a specific or exclusive line of products. In this relationship, the
franchisee is able to choose the name of the business. These franchises are open to the public,
usually have limited liability, and are owned by the franchisee, not shareholders.
Jackie is a dentist. Which channel of distribution will Jackie use to provide services to clients?
A. consumer
B. indirect
C. direct
, D. industrial - Answer C.Direct
Direct channels of distribution are the paths, or routes, in which goods and services move
directly from the producer to the consumer or industrial users. Jackie will provide services
directly to clients without the use of intermediaries. indirect channels are routes takes when
goods and services move from the producer to the channel members and then to consumers or
industrial users. Industrial channel and consumer channel are not channels of distribution.
Managers are responsible for directing the business's employees in ways that promote goodwill
and build positive customer relationships, which often improve
A. revenue from investments
B. channel member efficiency
C. customer retention rates
D. resource allocation efforts - Answer
When Charlyne buys gasoline for her car, she is surprised that she doesn't have to pay any tax in
addition to the price of the gasoline. Why is this?
A.
B.
C.
D. - Answer
Which of the following attitudes should an entrepreneur have about new technological
developments
A.
B.
C.
D. - Answer
Which of the following is an example of a demographic trend that has encouraged
entrepreneurial discovery
A.
B.