MARKETING IN THE DIGITAL ERA D373
WGU OA FINAL STUDY GUIDE 2026
SOLVED QUESTIONS FULLY CORRECT
⫸ Market segmentation Answer: Dividing a market through variables
such as age, gender, education level, family size, occupation, income,
and more
⫸ Psychographic Answer: Focus on the intrinsic traits the target
customer has, such as values, personalities, interests, attitudes, conscious
and subconscious motivators, lifestyles, and opinions
⫸ Behavioral Answer: The way customers go through their decision
making and buying processes, including attitudes towards the brand, the
way they use it, and their knowledge base
⫸ What is marketing? Answer: The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have
value for customers, clients, partners, and society
⫸ Marketing Coordinator Answer: Entry-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization (1-3 years).
,⫸ Marketing Director Answer: Mid-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 7-10 years of
experience
⫸ Vice President Answer: Senior-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver
value to the customer and the organization, with 11-15 years of
experience
⫸ Chief Marketing Officer Answer: Top-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 20+ years of
experience
⫸ Who is responsible for ROI? (return on investments) Answer: Chief
marketing officer
⫸ What is the traditional marketing mix? Answer: Product, price, place,
promotion
⫸ What is the expanded marketing mix? Answer: Product, price, place,
promotion people,process, physical evidence
⫸ Strategy Answer: Represents what the company intends to do
, ⫸ Execution Answer: Represents how the company intends to do it
⫸ Prospects Answer: Potential customers who haven't bought from the
company yet
⫸ Customers Answer: People who have bought from the company
⫸ Positioning Answer: The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer
wants, needs, and expectations
⫸ Conflict Answer: Occurs when different companies or competitors
have conflicting goals
⫸ Buyer's Journey Answer: The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
⫸ Brand Answer: An identifiable and differentiated product, service,
person, movement, etc.
⫸ Brand promise Answer: What a brand promises to deliver to a
customer
⫸ Brand awareness Answer: Awareness of the existence of a brand
WGU OA FINAL STUDY GUIDE 2026
SOLVED QUESTIONS FULLY CORRECT
⫸ Market segmentation Answer: Dividing a market through variables
such as age, gender, education level, family size, occupation, income,
and more
⫸ Psychographic Answer: Focus on the intrinsic traits the target
customer has, such as values, personalities, interests, attitudes, conscious
and subconscious motivators, lifestyles, and opinions
⫸ Behavioral Answer: The way customers go through their decision
making and buying processes, including attitudes towards the brand, the
way they use it, and their knowledge base
⫸ What is marketing? Answer: The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have
value for customers, clients, partners, and society
⫸ Marketing Coordinator Answer: Entry-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization (1-3 years).
,⫸ Marketing Director Answer: Mid-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 7-10 years of
experience
⫸ Vice President Answer: Senior-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver
value to the customer and the organization, with 11-15 years of
experience
⫸ Chief Marketing Officer Answer: Top-level marketing position
responsible for planning, executing, and managing a variety of functions
to deliver value to the customer and the organization, with 20+ years of
experience
⫸ Who is responsible for ROI? (return on investments) Answer: Chief
marketing officer
⫸ What is the traditional marketing mix? Answer: Product, price, place,
promotion
⫸ What is the expanded marketing mix? Answer: Product, price, place,
promotion people,process, physical evidence
⫸ Strategy Answer: Represents what the company intends to do
, ⫸ Execution Answer: Represents how the company intends to do it
⫸ Prospects Answer: Potential customers who haven't bought from the
company yet
⫸ Customers Answer: People who have bought from the company
⫸ Positioning Answer: The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer
wants, needs, and expectations
⫸ Conflict Answer: Occurs when different companies or competitors
have conflicting goals
⫸ Buyer's Journey Answer: The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
⫸ Brand Answer: An identifiable and differentiated product, service,
person, movement, etc.
⫸ Brand promise Answer: What a brand promises to deliver to a
customer
⫸ Brand awareness Answer: Awareness of the existence of a brand
