Marketing Management BMM601J 1
MARKETING PLAN FOR INSPIRE SPIRIT
By [Name]
Name:
Course:
Professor:
University:
City and State:
Date:
, Marketing Management BMM601J 2
Inspire Spirit Company Brief
Introduction
Inspire SpiritSpirit came into existence after the Co-Founders Patrick Huber and
Alexandra Frohlichova saw a gap in the market for what they felt was truly missing in their daily
life. A tool that brings more clarity, balance, happiness and success sets the right direction
towards the desired lifestyle. Inspire SpiritSpirit is geared towards giving everyone around the
globe the opportunity to achieve all their dreams and reach the optimum self-actualization level.
The organization believes that everyone has the right to unleash the best out of themselves and
exercise what stimulates them in terms of dreams. All Inspire Spirit Planners have been created
in mind with the five most essential well-being pillars; self-development, spiritual development,
goal setting, time management and nature. Inspire SpiritSpirit dearly believes that a sustainable
way of living should be part of our lives. Therefore, their products are all made from Eco sources
such as the vegan leather cover, eco-friendly paper with Forest Stewardship Council (F.S.C.) and
small cotton bag as a form of sustainable packaging. The F.S.C. was founded in 1993 to promote
accountability in managing forests worldwide.
Core Values Of Inspire Spirit
Inspire SpiritSpirit holds the utmost core values such as optimism, passion, gratitude, and
learning. That is to say, the organization is very optimistic/positive about the future, and they
believe that they will be at the greatest heights in giving everyone on the planet the chance to get
what is rightfully theirs through hard work and dedication. Secondly, the Company is passionate
about ensuring that its set objectives, both current and future ones, are met within the estimated
timeframe. Also, gratitude is a significant value of Inspire Spirit. They are grateful in the small
ways they touch people's lives. Lastly, Inspire SpiritSpirit is open to learning since it is through
learning that an organization and even the individual grow.
, Marketing Management BMM601J 3
PESTLE Analysis of Inspire Spirit
This part is meant to analyze the vital factors that affect the organization externally.
Therefore, PESTLE is an abbreviation of these significant factors that affect Inspire Spirit
Limited Company's operation. In most cases, an organization may not control such external
factors but rather develop strategies to adapt to the changing trends and suit in the corporate
world (Rastogi & Trivedi 2016, p. 386). The table below shows the external factors affecting
Inspire Spirit, and it has no control over them.
MARKETING PLAN FOR INSPIRE SPIRIT
By [Name]
Name:
Course:
Professor:
University:
City and State:
Date:
, Marketing Management BMM601J 2
Inspire Spirit Company Brief
Introduction
Inspire SpiritSpirit came into existence after the Co-Founders Patrick Huber and
Alexandra Frohlichova saw a gap in the market for what they felt was truly missing in their daily
life. A tool that brings more clarity, balance, happiness and success sets the right direction
towards the desired lifestyle. Inspire SpiritSpirit is geared towards giving everyone around the
globe the opportunity to achieve all their dreams and reach the optimum self-actualization level.
The organization believes that everyone has the right to unleash the best out of themselves and
exercise what stimulates them in terms of dreams. All Inspire Spirit Planners have been created
in mind with the five most essential well-being pillars; self-development, spiritual development,
goal setting, time management and nature. Inspire SpiritSpirit dearly believes that a sustainable
way of living should be part of our lives. Therefore, their products are all made from Eco sources
such as the vegan leather cover, eco-friendly paper with Forest Stewardship Council (F.S.C.) and
small cotton bag as a form of sustainable packaging. The F.S.C. was founded in 1993 to promote
accountability in managing forests worldwide.
Core Values Of Inspire Spirit
Inspire SpiritSpirit holds the utmost core values such as optimism, passion, gratitude, and
learning. That is to say, the organization is very optimistic/positive about the future, and they
believe that they will be at the greatest heights in giving everyone on the planet the chance to get
what is rightfully theirs through hard work and dedication. Secondly, the Company is passionate
about ensuring that its set objectives, both current and future ones, are met within the estimated
timeframe. Also, gratitude is a significant value of Inspire Spirit. They are grateful in the small
ways they touch people's lives. Lastly, Inspire SpiritSpirit is open to learning since it is through
learning that an organization and even the individual grow.
, Marketing Management BMM601J 3
PESTLE Analysis of Inspire Spirit
This part is meant to analyze the vital factors that affect the organization externally.
Therefore, PESTLE is an abbreviation of these significant factors that affect Inspire Spirit
Limited Company's operation. In most cases, an organization may not control such external
factors but rather develop strategies to adapt to the changing trends and suit in the corporate
world (Rastogi & Trivedi 2016, p. 386). The table below shows the external factors affecting
Inspire Spirit, and it has no control over them.
