TEST BANK For Consumer Behaviour:
ii ii ii ii
ii Buying, Having, and Being, Canadian Edition,
ii ii ii ii ii
ii 9th Edition, 2024 by Michael R. Solomon
ii ii ii ii ii ii
ii Chapters 1 - 15 ii ii ii
,Consumer iiBehaviour: iiBuying, iiHaving, iiand iiBeing, iiCdn. ii9e ii(Solomon)
ii Chapter ii1 i i An iiIntroduction iito iiConsumer iiBehaviour
1) In iistudying iiconsumers iilike iiGail, iia iicollege iistudent, iimarketers iioften iifind iiit iiuseful iito iilearn
their iiinterests iiin iimusic iior iiclothing, iihow iithey iispend iitheir iileisure iitime, iiand iieven iitheir
ii
ii attitudes iiabout iisocial iiissues, iito iibe iiable iito iicategorize iiconsumers iiaccording iito iitheir
ii lifestyles. iiThis iisort iiof iiinformation iiis iicalled:
A) core iivalues.
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: ii B
Type: iiMC Page iiRef: ii2
ii Skill: ii Application
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
2) Tina, iia iisupervisor iiof iidisplays iifor iiSears iiCanada, iiknows iithat iiattractive iidisplays iican
generate iiadditional iisales iiof iiparticular iiitems. iiFrom iia iimarketer's iiperspective, iithis iiis:
ii
A) a iipurchase iiissue.
B) a iipost iipurchase iiissue.
C) merchandising iicomplexity.
D) a iiloss
ii leader.
ANSWER:
i i A
Type: iiMC Page iiRef: ii3
ii Skill: ii Application
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
3) John iiis iithe iivice iipresident iiof iimarketing iifor iia iilocal iitour iiguide iicompany. iiHe iiis
,ii concerned iithat iihis iicustomers iiare iinot iirecommending iihis iicompany iito iitheir iifriends. iiFor
ii John, iithis iiproblem iiis iia:
A) purchase iiissue.
B) demographic iiproblem.
C) prepurchase iiissue.
D) post iipurchase iiissue.
ii ANSWER: ii D
Type: iiMC Page iiRef: ii3
ii Skill: ii Application
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
, 4) The iiexpanded iiview iiof iithe iiexchange iithat iiincludes iithe iiissues iithat iiinfluence iithe
consumer iibefore, iiduring, iiand iiafter iia iipurchase iiis iicalled:
ii
A) the iivalue.
B) the iistrategic iifocus.
C) the iipre-sell iistrategy.
D) the iiconsumption iiprocess.
ii ANSWER: ii D
Type: iiMC Page iiRef: ii3
ii Skill: ii Concept
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
5) Gail iidecides iito iitake iia iibreak iifrom iistudying iiand iigoes iionline iito iicheck iithings iiout. iiShe
connects iiwith iione iiof iithe iiproduct iidiscussion iigroups iithat iishe iiparticipates iiin. iiThis iiis iian
ii
ii example iiof iia:
A) lifestyle iidiscussion.
B) brand iicompetition.
C) consumption iicommunity.
D) marketplace iicompetition.
ii ANSWER: ii C
Type: iiMC Page iiRef: ii2
ii Skill: ii Application
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
6) If iia iiproduct iisucceeds iiin iisatisfying iineeds iiand iiis iipurchased iiover iiand iiover iiagain, iiit iimost
likely iihas iiattained:
ii
A) product iiseparation.
B) brand iiloyalty.
C) lifestyle iivariation.
D) purchase
conception.
ii
ANSWER: i i B
Type: iiMC Page iiRef: ii2
ii ii ii ii
ii Buying, Having, and Being, Canadian Edition,
ii ii ii ii ii
ii 9th Edition, 2024 by Michael R. Solomon
ii ii ii ii ii ii
ii Chapters 1 - 15 ii ii ii
,Consumer iiBehaviour: iiBuying, iiHaving, iiand iiBeing, iiCdn. ii9e ii(Solomon)
ii Chapter ii1 i i An iiIntroduction iito iiConsumer iiBehaviour
1) In iistudying iiconsumers iilike iiGail, iia iicollege iistudent, iimarketers iioften iifind iiit iiuseful iito iilearn
their iiinterests iiin iimusic iior iiclothing, iihow iithey iispend iitheir iileisure iitime, iiand iieven iitheir
ii
ii attitudes iiabout iisocial iiissues, iito iibe iiable iito iicategorize iiconsumers iiaccording iito iitheir
ii lifestyles. iiThis iisort iiof iiinformation iiis iicalled:
A) core iivalues.
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: ii B
Type: iiMC Page iiRef: ii2
ii Skill: ii Application
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
2) Tina, iia iisupervisor iiof iidisplays iifor iiSears iiCanada, iiknows iithat iiattractive iidisplays iican
generate iiadditional iisales iiof iiparticular iiitems. iiFrom iia iimarketer's iiperspective, iithis iiis:
ii
A) a iipurchase iiissue.
B) a iipost iipurchase iiissue.
C) merchandising iicomplexity.
D) a iiloss
ii leader.
ANSWER:
i i A
Type: iiMC Page iiRef: ii3
ii Skill: ii Application
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
3) John iiis iithe iivice iipresident iiof iimarketing iifor iia iilocal iitour iiguide iicompany. iiHe iiis
,ii concerned iithat iihis iicustomers iiare iinot iirecommending iihis iicompany iito iitheir iifriends. iiFor
ii John, iithis iiproblem iiis iia:
A) purchase iiissue.
B) demographic iiproblem.
C) prepurchase iiissue.
D) post iipurchase iiissue.
ii ANSWER: ii D
Type: iiMC Page iiRef: ii3
ii Skill: ii Application
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
, 4) The iiexpanded iiview iiof iithe iiexchange iithat iiincludes iithe iiissues iithat iiinfluence iithe
consumer iibefore, iiduring, iiand iiafter iia iipurchase iiis iicalled:
ii
A) the iivalue.
B) the iistrategic iifocus.
C) the iipre-sell iistrategy.
D) the iiconsumption iiprocess.
ii ANSWER: ii D
Type: iiMC Page iiRef: ii3
ii Skill: ii Concept
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
5) Gail iidecides iito iitake iia iibreak iifrom iistudying iiand iigoes iionline iito iicheck iithings iiout. iiShe
connects iiwith iione iiof iithe iiproduct iidiscussion iigroups iithat iishe iiparticipates iiin. iiThis iiis iian
ii
ii example iiof iia:
A) lifestyle iidiscussion.
B) brand iicompetition.
C) consumption iicommunity.
D) marketplace iicompetition.
ii ANSWER: ii C
Type: iiMC Page iiRef: ii2
ii Skill: ii Application
Objective: i i L1-01 iiConsumer iibehaviour iiis iia iiprocess.
6) If iia iiproduct iisucceeds iiin iisatisfying iineeds iiand iiis iipurchased iiover iiand iiover iiagain, iiit iimost
likely iihas iiattained:
ii
A) product iiseparation.
B) brand iiloyalty.
C) lifestyle iivariation.
D) purchase
conception.
ii
ANSWER: i i B
Type: iiMC Page iiRef: ii2
