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Samenvatting

Summary Digitalization (1e bachelor communicatie KUL) '24-25 INCL Begrippenlijst!

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Samenvatting van de lessen Digitalization van het academiejaar . Volledige notities van de lessen + powerpoints + aangevuld met de bijhorende literatuur. Op het einde van de samenvatting volgt er ook een begrippenlijst met de belangrijkste bergippen van al de lessen. (ENGELS VAK)

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Inhoudsopgave
Lesson 1........................................................................................................ 4
3 waves of digitalization................................................................................................. 4
1st wave: personal computer.......................................................................................4
2nd wave: internet & social media................................................................................4
3rd wave: artificial intelligence.....................................................................................4
Literature 1:.................................................................................................................... 7
Human & machines in context....................................................................................7
AI agents as social actors............................................................................................8
AI as social construction.............................................................................................. 8
AI, datafication and research methods........................................................................8
Building blocks in the social science approach............................................................8
Literature 2..................................................................................................................... 9
3 reasons to study social robots..................................................................................9

Lesson 2 – Dealing with online risks..............................................................10
Online Safety................................................................................................................ 10
Phases in online safety policy making.......................................................................11
Digital literacy.............................................................................................................. 12
Digital skills............................................................................................................... 12
More about digital literacy......................................................................................... 13
Digital literacy and online resilience.............................................................................14
Evaluate interventions (1):........................................................................................16
Evaluate interventions (2):........................................................................................16
Challenges in evaluating interventions......................................................................16
What makes an intervention work?...........................................................................17
Ban in Australia, good for protecting young children?..................................................17
Challenges.................................................................................................................... 18

Lesson 3 – Our social media diet...................................................................19
Research info................................................................................................................ 19
Introduction.................................................................................................................. 19
Policy advice Belgian’s Superior Health Council............................................................19
Food advertising volume............................................................................................... 20
Kidsvertising................................................................................................................. 21
First wave of children’s media/ marketing research:..................................................21
Second wave of research into children’s marketing:.................................................21
The physical food environment.....................................................................................22
Social media and nutrition............................................................................................22
Food marketing rules in other countries.......................................................................23
Food marketing in Belgium...........................................................................................23

1

,Lesson 4: From press release to TikTok news: The circulation of digital news
across platforms..........................................................................................24
Digital news.................................................................................................................. 24
Gatekeeping................................................................................................................. 24
Social media journalist: select the news.......................................................................25
Social media journalist: adapt the news.......................................................................26
Types of remediation:................................................................................................ 26
Changing titles: (LITERATURE)...................................................................................26
Conclusion.................................................................................................................... 28

Lesson 5 – Advertising literacy among children and adolescents.....................28
Advertising literacy....................................................................................................... 28
Children as a target group, why?...............................................................................28
Advertising literacy (AL)............................................................................................ 29
Development of advertising literacy..........................................................................30
Traditional & nontraditional formats..........................................................................31
Improving advertising literacy...................................................................................32
Advertising literacy among adolescents.......................................................................33
Literature review....................................................................................................... 33
Methods.................................................................................................................... 34
Results....................................................................................................................... 34
Discussion................................................................................................................. 35
Lesson 6: Photography in Crisis: Post-digital technological developments in the field of
visual culture................................................................................................................ 36

Lesson 7 – Social media literacy: Insights and implications for adolescents’
mental health.............................................................................................. 40
Intro.............................................................................................................................. 40
Social media and adolescents’ well-being.....................................................................40
The SMILE-Model social media literacy model.................................................................................42
Empirical validation of the SMILE-model: the positivity bias on social media............42
Empowerment.............................................................................................................. 42
Development................................................................................................................ 43
Vibe Check: Format................................................................................................... 43
Vibe Check: reach & impact......................................................................................44
Impact evaluation of the Vibe Check.........................................................................44
Preliminary conclusion............................................................................................... 45
Audience heterogeneity................................................................................................ 45
Identifying Trajectories (RQ1)....................................................................................46
Predictors of trajectories (RQ2).................................................................................46
Who is more likely to flourish digitally?.....................................................................47
Implications............................................................................................................... 47

Lesson 8 – From Audience to Partner: Design Lessons in Co-Creation and
Participation Sandy Claes.....................................................................................48
2

, Design.......................................................................................................................... 48
Wicked problems....................................................................................................... 49
Design thinking............................................................................................................. 50
Co-creation................................................................................................................... 51
Changing Roles in the Design Process.......................................................................51
Example from practice: VRT innovation........................................................................51
Co-creation methods..................................................................................................... 52
Conclusion – Co-creation:.............................................................................................. 53
Implications for Design Education.............................................................................53

Lesson 9: Digital Games & Gambling Maarten Denoo ...............................................55
Introduction.................................................................................................................. 55
Games research............................................................................................................ 55
Games research (article 1)............................................................................................... 55
The convergence of games and gambling (article 2).......................................................57
Games & gambling....................................................................................................... 59
Researchmodel: 3 factors............................................................................................. 59
Game content............................................................................................................ 60
Player behaviors........................................................................................................ 60
Production context.................................................................................................... 60
Key takeaways – conclusion.......................................................................................... 60

Glossary...................................................................................................... 61




3

, Lesson 1
3 waves of digitalization
1. Personal computer
2. Internet and social media
3. Artificial intelligence

Digitalization = spread of digital media and the effects on individuals
and society

1st wave: personal computer
in past they thought they only needed +/- 10 IBM computers  only for
government use

democratic promise of PC:

 1950s: the ‘hacker ethic’
 1960’s – 1970’s: hippies/ hackers in Silicon Valley
 Goal: bringing computer power to the people
 1975: first Personal Computer (Apple)
 1975 – 1985: the development, mass-production and
commercialization of PC

2nd wave: internet & social media
democratic promise of internet:

 Web 1.0: 1990’s – interconnected PCs, only visit website
 no interaction
 Web 2.0: 2000’s – social media platforms and User Generated
Content (USG)
 more interaction

 Time magazine made “you” the person of the year because of the
rise of social media (2008)

 Facebook (2004): Blueprint social infrastructure internet
“Making the world more open and connected” – Mark Zuckerberg
 from democratization to surveillance capitalism?

3rd wave: artificial intelligence
 John McCarthy  mathematician/ scientist + Marvin Minsky

4

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