Marketing 300 Exam 3 questions well
answered already passed
place - ANS ✔✔making goods and services available in the right quantities and locations, when
customers want them
channel of distribution - ANS ✔✔any series of firms or individuals who participate in the flow of
products from producer to final user or consumer
direct marketing - ANS ✔✔direct communications between a seller and an individual customer
using a promotion method other than face-to-face personal selling
discrepancy of quantity - ANS ✔✔the difference between the quantity of products it is
economical for a producer to make and the quantity final users or consumers normally want
discrepancy of assortment - ANS ✔✔the difference between the lines a typical producer makes
and the assortment final consumers or users want
accumulating - ANS ✔✔collecting products from many small producers
bulk-breaking - ANS ✔✔dividing larger quantities into smaller quantities as products get closer
to the final market
sorting - ANS ✔✔separating products into grades and quantities desired by different target
markets
assorting - ANS ✔✔putting together a variety of products to give a target market what it wants
, channel captain - ANS ✔✔a manager who helps direct the activities of a whole channel and
tries to avoid or solve conflicts
vertical marketing systems - ANS ✔✔channel systems in which the whole channel focuses on
the same target market at the end of the channel
corporate channel systems - ANS ✔✔corporate ownership all along the channel
vertical integration - ANS ✔✔acquiring firms at different levels of channel activity
contractual channel systems - ANS ✔✔the channel members agree by contract to cooperate
with each other
ideal market exposure - ANS ✔✔makes a product available widely enough to satisfy target
customers' needs but not exceed them
intensive distribution - ANS ✔✔selling a product through all responsible and suitable
wholesalers or retailers who will stock or sell the product
selective distribution - ANS ✔✔selling through only those intermediaries who will give the
product special attention
exclusive distribution - ANS ✔✔selling through only one intermediary in a particular geographic
area
multichannel distribution - ANS ✔✔occurs when a producer uses several competing channels to
reach the same target market — perhaps using several intermediaries in addition to selling
directly
answered already passed
place - ANS ✔✔making goods and services available in the right quantities and locations, when
customers want them
channel of distribution - ANS ✔✔any series of firms or individuals who participate in the flow of
products from producer to final user or consumer
direct marketing - ANS ✔✔direct communications between a seller and an individual customer
using a promotion method other than face-to-face personal selling
discrepancy of quantity - ANS ✔✔the difference between the quantity of products it is
economical for a producer to make and the quantity final users or consumers normally want
discrepancy of assortment - ANS ✔✔the difference between the lines a typical producer makes
and the assortment final consumers or users want
accumulating - ANS ✔✔collecting products from many small producers
bulk-breaking - ANS ✔✔dividing larger quantities into smaller quantities as products get closer
to the final market
sorting - ANS ✔✔separating products into grades and quantities desired by different target
markets
assorting - ANS ✔✔putting together a variety of products to give a target market what it wants
, channel captain - ANS ✔✔a manager who helps direct the activities of a whole channel and
tries to avoid or solve conflicts
vertical marketing systems - ANS ✔✔channel systems in which the whole channel focuses on
the same target market at the end of the channel
corporate channel systems - ANS ✔✔corporate ownership all along the channel
vertical integration - ANS ✔✔acquiring firms at different levels of channel activity
contractual channel systems - ANS ✔✔the channel members agree by contract to cooperate
with each other
ideal market exposure - ANS ✔✔makes a product available widely enough to satisfy target
customers' needs but not exceed them
intensive distribution - ANS ✔✔selling a product through all responsible and suitable
wholesalers or retailers who will stock or sell the product
selective distribution - ANS ✔✔selling through only those intermediaries who will give the
product special attention
exclusive distribution - ANS ✔✔selling through only one intermediary in a particular geographic
area
multichannel distribution - ANS ✔✔occurs when a producer uses several competing channels to
reach the same target market — perhaps using several intermediaries in addition to selling
directly
