DMI + AMA Pro Certification
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Your campaign budget for Q2 has 2. Use hashtags in posts to increase discoverability
been decreased but management 4. Join social platform groups relevant to your
still expect you to increase the business
company's social following across
Facebook, LinkedIn, and Instagram.
What are the best methods you can
adopt to build a loyal community?
Choose TWO of the following:
1. Launch a follower ad campaign on
LinkedIn
2. Use hashtags in posts to increase
discoverability
3. Run an integrated Facebook and
Instagram campaign
4. Join social platform groups
relevant to your business
,You were successful in your 1. Include a personal name in public social
community building efforts and have responses
increased the company's social 2. Use persuasive CTAs in posts that encourage
following by 9% across Facebook, actions
LinkedIn, and Instagram. Now your
challenge is to sustain this
community.
What are the best methods for doing
this?
Choose TWO of the following:
1. Include a personal name in public
social responses
2. Use persuasive CTAs in posts that
encourage actions
3. Avoid recurring topics or series
that may bore users
4. Follow the 70/30 rule for content
promotion
Posting regularly on social media 1. Ensure posts are topical and relevant
platforms makes you more visible to 2. Include photos and videos
potential customers.
When posting content on social
platforms, what best practices
should you follow?
Choose TWO of the following:
1. Ensure posts are topical and
relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly
,Video is important in digital 2. Capture and share live events
marketing, as it can offer marketers a 4. Design your videos for vertical views
huge return on investment.
When posting video content on
social media platforms, what best
practices should you follow?
Choose TWO of the following:
1. Aim to capture attention within the
first 20 seconds
2. Capture and share live events
3. Design your videos for sound-on
4. Design your videos for vertical
views
You've been asked to train a new 2. Capitalize hashtags appropriately
digital marketing intern on the best 3. Avoid using lots of hashtags
practices to follow when using
hashtags. Which key hashtag rules
have been broken in this image?
"Check out these 10 reasons why you
should become a digital marketer! ◡̈
#digitalmarketingintheunitedstates
#digital #marketing #content
#marketing
Choose TWO of the following:
1. Choose images relevant to
hashtags
2. Capitalize hashtags appropriately
3. Avoid using lots of hashtags
4. Do not include emojis besides
hashtags
, Engaging audiences is an essential 1. Offer post
tactic for businesses to help drive
sales. You would like to give a 25%
discount to customers via a
Facebook post.
What type of post is most suitable
for this?
Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post
You want to ensure that a video you 3. Include target keywords in the video's raw file
post on YouTube is watched by your name
target audience. 4. Use high-resolution video
What best practices should you
follow when posting video content
to YouTube?
Choose TWO of the following:
1. Add a maximum of three tags to
the video
2. Include a brief, general
description of the video
3. Include target keywords in the
video's raw file name
4. Use high-resolution video
Save
Your campaign budget for Q2 has 2. Use hashtags in posts to increase discoverability
been decreased but management 4. Join social platform groups relevant to your
still expect you to increase the business
company's social following across
Facebook, LinkedIn, and Instagram.
What are the best methods you can
adopt to build a loyal community?
Choose TWO of the following:
1. Launch a follower ad campaign on
2. Use hashtags in posts to increase
discoverability
3. Run an integrated Facebook and
Instagram campaign
4. Join social platform groups
relevant to your business
,You were successful in your 1. Include a personal name in public social
community building efforts and have responses
increased the company's social 2. Use persuasive CTAs in posts that encourage
following by 9% across Facebook, actions
LinkedIn, and Instagram. Now your
challenge is to sustain this
community.
What are the best methods for doing
this?
Choose TWO of the following:
1. Include a personal name in public
social responses
2. Use persuasive CTAs in posts that
encourage actions
3. Avoid recurring topics or series
that may bore users
4. Follow the 70/30 rule for content
promotion
Posting regularly on social media 1. Ensure posts are topical and relevant
platforms makes you more visible to 2. Include photos and videos
potential customers.
When posting content on social
platforms, what best practices
should you follow?
Choose TWO of the following:
1. Ensure posts are topical and
relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly
,Video is important in digital 2. Capture and share live events
marketing, as it can offer marketers a 4. Design your videos for vertical views
huge return on investment.
When posting video content on
social media platforms, what best
practices should you follow?
Choose TWO of the following:
1. Aim to capture attention within the
first 20 seconds
2. Capture and share live events
3. Design your videos for sound-on
4. Design your videos for vertical
views
You've been asked to train a new 2. Capitalize hashtags appropriately
digital marketing intern on the best 3. Avoid using lots of hashtags
practices to follow when using
hashtags. Which key hashtag rules
have been broken in this image?
"Check out these 10 reasons why you
should become a digital marketer! ◡̈
#digitalmarketingintheunitedstates
#digital #marketing #content
#marketing
Choose TWO of the following:
1. Choose images relevant to
hashtags
2. Capitalize hashtags appropriately
3. Avoid using lots of hashtags
4. Do not include emojis besides
hashtags
, Engaging audiences is an essential 1. Offer post
tactic for businesses to help drive
sales. You would like to give a 25%
discount to customers via a
Facebook post.
What type of post is most suitable
for this?
Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post
You want to ensure that a video you 3. Include target keywords in the video's raw file
post on YouTube is watched by your name
target audience. 4. Use high-resolution video
What best practices should you
follow when posting video content
to YouTube?
Choose TWO of the following:
1. Add a maximum of three tags to
the video
2. Include a brief, general
description of the video
3. Include target keywords in the
video's raw file name
4. Use high-resolution video
