DMI Digital Marketing Certification v.9
Save
Audience research and social Audience Research:
listening tools can both provide Marketing research company, Survey tool,
important insights for marketers on a Behavior Analytics, Social media platform
target audience. Social Listening:Hashtags, TweetDeck,Influencers
Drag and drop each audience Hootsuite
research or social listening tool to
the correct column.
The concepts of inbound and Inbound: Attracts leads by providing helpful
outbound marketing are content , pull strategy, closely aligned with digital
fundamental to understanding digital marketing.
marketing.
Drag and drop the characteristics Outbound: Push strategy, associated with
most closely associated with traditional and digital marketing, uses volume and
inbound and outbound marketing to repetition to spread word of existence
the correct column.
Owned, paid, and earned media Owned: website, social media account, blog
constitute three distinct media
channels for digital marketers. Earned: WOM Promo, mentions, reviews
Drag and drop each example of
digital media to the media channel it Paid: Display Ads, Social Media Ads, Retargeting
represents.
,Traditional marketing activities Direct: Mailings and brochures, flyers, coupons
include direct marketing, broadcast
advertising, and referrals. Broadcast: product placement, program
Drag and drop each example of sponsorship, cinema advert
traditional marketing to the
marketing strategy it represents. Referral: Fidelity cards, discounts for sponsorships,
WOM
Traditional and digital marketing Traditional: outbound, mass, passive audience,
often work most effectively together one-to-many
but there are distinct differences.
Drag and drop each characteristic to Digital: individua;, active audience, inbound, one-
the form of marketing it best to-one
represents.
Which DMI 3i principle is illustrated Iterate
by applying your customer
engagement learnings to your digital
marketing strategy?
Choose ONE of the following:
Understanding the relationship Content Marketing - Improves brand personality
between key digital channels and the and likability
potential business opportunities they
can help unlock is central to any SEO- Increases the visibility and searchability of
digital strategy. online assets
Drag and drop each online business
goal to the digital channel that can Social Media - Creates visibility and interactivity
best support it. with an audience
PPC - Drives interested audiences to a site4
, What elements of a SMART objective Measureable & Specific
are illustrated in the following
statement?
In order to establish myself as a
digital marketing expert, I will
complete a diploma in digital
marketing.
Choose TWO of the following:
Understanding the relationship Demographics - Social, geographical, and financial
between different types of audience
research data is key to developing Psychographics - Lifestyle, ideas, and beliefs
audience insights.
Match each set of examples to the Behavioral - Retail experience, product use, and
type of audience research data they adoption
represent.
Distinguishing between the types of Surveys - Collects specific or statistical data on
insights that social listening and products and services
audience research tools can provide
is key to choosing the best research Behavior analytics - Gathers data around online
approach. user activity
Match each audience insight to the
research tools or strategy it best Social listening -Identifies audience interests
represents.
Market research - Provides third-party analysis of
specific topics
Save
Audience research and social Audience Research:
listening tools can both provide Marketing research company, Survey tool,
important insights for marketers on a Behavior Analytics, Social media platform
target audience. Social Listening:Hashtags, TweetDeck,Influencers
Drag and drop each audience Hootsuite
research or social listening tool to
the correct column.
The concepts of inbound and Inbound: Attracts leads by providing helpful
outbound marketing are content , pull strategy, closely aligned with digital
fundamental to understanding digital marketing.
marketing.
Drag and drop the characteristics Outbound: Push strategy, associated with
most closely associated with traditional and digital marketing, uses volume and
inbound and outbound marketing to repetition to spread word of existence
the correct column.
Owned, paid, and earned media Owned: website, social media account, blog
constitute three distinct media
channels for digital marketers. Earned: WOM Promo, mentions, reviews
Drag and drop each example of
digital media to the media channel it Paid: Display Ads, Social Media Ads, Retargeting
represents.
,Traditional marketing activities Direct: Mailings and brochures, flyers, coupons
include direct marketing, broadcast
advertising, and referrals. Broadcast: product placement, program
Drag and drop each example of sponsorship, cinema advert
traditional marketing to the
marketing strategy it represents. Referral: Fidelity cards, discounts for sponsorships,
WOM
Traditional and digital marketing Traditional: outbound, mass, passive audience,
often work most effectively together one-to-many
but there are distinct differences.
Drag and drop each characteristic to Digital: individua;, active audience, inbound, one-
the form of marketing it best to-one
represents.
Which DMI 3i principle is illustrated Iterate
by applying your customer
engagement learnings to your digital
marketing strategy?
Choose ONE of the following:
Understanding the relationship Content Marketing - Improves brand personality
between key digital channels and the and likability
potential business opportunities they
can help unlock is central to any SEO- Increases the visibility and searchability of
digital strategy. online assets
Drag and drop each online business
goal to the digital channel that can Social Media - Creates visibility and interactivity
best support it. with an audience
PPC - Drives interested audiences to a site4
, What elements of a SMART objective Measureable & Specific
are illustrated in the following
statement?
In order to establish myself as a
digital marketing expert, I will
complete a diploma in digital
marketing.
Choose TWO of the following:
Understanding the relationship Demographics - Social, geographical, and financial
between different types of audience
research data is key to developing Psychographics - Lifestyle, ideas, and beliefs
audience insights.
Match each set of examples to the Behavioral - Retail experience, product use, and
type of audience research data they adoption
represent.
Distinguishing between the types of Surveys - Collects specific or statistical data on
insights that social listening and products and services
audience research tools can provide
is key to choosing the best research Behavior analytics - Gathers data around online
approach. user activity
Match each audience insight to the
research tools or strategy it best Social listening -Identifies audience interests
represents.
Market research - Provides third-party analysis of
specific topics
