COMS 101 QUIZ CHAPTER 15 EXAM SCRIPT
2026 FULL QUESTIONS WITH CORRECT
ANSWERS
◉ D. Answer: What is the first decision advertisers need to make
when developing an advertising program?
A.
Evaluating the program's effectiveness
B.
Setting the budget
C.
Selecting the media
D.
Setting advertising objectives
E.
Determining the message appeals
◉ C. Answer: Advertising objectives can be classified based on three
primary purposes. What are the three purposes?
A.
To inform, persuade, or gain interest
, B.
To inform, gain interest, or remind
C.
To inform, persuade, or remind
D.
To get attention, inform, or entertain
E.
To inform, engage, or entertain
◉ A. Answer: When a company directly or indirectly compares its
brand with one or more other brands in an advertisement, they are
using __________.
A.
comparative advertising
B.
reminder advertising
C.
an unethical practice
D.
informative advertising
E.
competitive advertising
2026 FULL QUESTIONS WITH CORRECT
ANSWERS
◉ D. Answer: What is the first decision advertisers need to make
when developing an advertising program?
A.
Evaluating the program's effectiveness
B.
Setting the budget
C.
Selecting the media
D.
Setting advertising objectives
E.
Determining the message appeals
◉ C. Answer: Advertising objectives can be classified based on three
primary purposes. What are the three purposes?
A.
To inform, persuade, or gain interest
, B.
To inform, gain interest, or remind
C.
To inform, persuade, or remind
D.
To get attention, inform, or entertain
E.
To inform, engage, or entertain
◉ A. Answer: When a company directly or indirectly compares its
brand with one or more other brands in an advertisement, they are
using __________.
A.
comparative advertising
B.
reminder advertising
C.
an unethical practice
D.
informative advertising
E.
competitive advertising
