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CAA Questions with Detailed Verified
Answers
Which of the following is NOT a step in the consumer decision
process?
need recognition
cognitive dissonance
information search
postpurchase evaluation
⼀Answer:⼀ cognitive dissonance
A shopper waiting in a supermarket checkout line decides to buy a
candy bar. Which of the following is most likely the path to the
shopper's decision?
think/do/feel
think/feel/do
feel/think/do
do/feel/think
⼀Answer:⼀ do/feel/think
Which of the following is a social influence on consumer decision
making?
state of mind
innovation
satisfaction
family
⼀Answer:⼀ family
Which of the following is a psychological influence on consumer
decision making?
motivations
, Page | 2
innovations
family
culture
⼀Answer:⼀ motivations
This is made up of tangible items—such as art, literature,
buildings, and music—and intangible concepts-such as knowledge,
laws, morals, and customs—that together define a group of people
or a way of life
Society
Culture
Ethnicity
Behavior
⼀Answer:⼀ Culture
A group of people an individual uses as a model for behavior in
specific situations
Reference group
Subgroup
Normal group
Subcultures
⼀Answer:⼀ Reference group
Which of the following can be used to provide marketers with a
deeper understanding of how low-attention processing actually
works and what motivates people into unconscious, intuitive
decision making?
microtargeting
niche marketing
neuromarketing
behavioral targeting
⼀Answer:⼀ neuromarketing
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Which of the following is for many people the most important
reference group because of its formative role and the intensity of its
relationships?
Neighbors
Teachers
Family
Employers
⼀Answer:⼀ Family
The basic driving forces that motivate us to do something are
called ..................
Wants
Desires
Values
Needs
⼀Answer:⼀ Needs
According to Maslow's Hierarchy of Needs, which level of needs
includes self-fulfillment and enriching experiences?
Ego needs
Belongingness needs
Safety needs
Self-actualization needs
⼀Answer:⼀ Self-actualization needs
Which dimension of effective advertising represents the "art" part?
Strategic dimension
Personal dimension
Creative dimension
Media dimension
⼀Answer:⼀ Creative dimension
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Which dimension of effective advertising represents the "science"
part?
Strategic dimension
Personal dimension
Creative dimension
Media dimension
⼀Answer:⼀ Strategic dimension
Which of the following is prepared by the account planner to
summarize the basic marketing and advertising strategy?
Creative brief
Positioning statement
Message objective
Unique selling proposition
⼀Answer:⼀ Creative brief
The ROI of creativity stands for ________.
Real, original, and intense
Relevant, original, and impact
Relevant, original, and intense
Real, on-target, and invested
⼀Answer:⼀ Relevant, original, and impact
Which of the following refers to intuitive, holistic, artistic, and
emotionally expressive thinking?
Lateral-brain thinking
Back-brain thinking
Top-brain thinking
Right-brain thinking
⼀Answer:⼀ Right-brain thinking
Which type of thinking is logical, orderly, and linear?
Right-brain
CAA Questions with Detailed Verified
Answers
Which of the following is NOT a step in the consumer decision
process?
need recognition
cognitive dissonance
information search
postpurchase evaluation
⼀Answer:⼀ cognitive dissonance
A shopper waiting in a supermarket checkout line decides to buy a
candy bar. Which of the following is most likely the path to the
shopper's decision?
think/do/feel
think/feel/do
feel/think/do
do/feel/think
⼀Answer:⼀ do/feel/think
Which of the following is a social influence on consumer decision
making?
state of mind
innovation
satisfaction
family
⼀Answer:⼀ family
Which of the following is a psychological influence on consumer
decision making?
motivations
, Page | 2
innovations
family
culture
⼀Answer:⼀ motivations
This is made up of tangible items—such as art, literature,
buildings, and music—and intangible concepts-such as knowledge,
laws, morals, and customs—that together define a group of people
or a way of life
Society
Culture
Ethnicity
Behavior
⼀Answer:⼀ Culture
A group of people an individual uses as a model for behavior in
specific situations
Reference group
Subgroup
Normal group
Subcultures
⼀Answer:⼀ Reference group
Which of the following can be used to provide marketers with a
deeper understanding of how low-attention processing actually
works and what motivates people into unconscious, intuitive
decision making?
microtargeting
niche marketing
neuromarketing
behavioral targeting
⼀Answer:⼀ neuromarketing
, Page | 3
Which of the following is for many people the most important
reference group because of its formative role and the intensity of its
relationships?
Neighbors
Teachers
Family
Employers
⼀Answer:⼀ Family
The basic driving forces that motivate us to do something are
called ..................
Wants
Desires
Values
Needs
⼀Answer:⼀ Needs
According to Maslow's Hierarchy of Needs, which level of needs
includes self-fulfillment and enriching experiences?
Ego needs
Belongingness needs
Safety needs
Self-actualization needs
⼀Answer:⼀ Self-actualization needs
Which dimension of effective advertising represents the "art" part?
Strategic dimension
Personal dimension
Creative dimension
Media dimension
⼀Answer:⼀ Creative dimension
, Page | 4
Which dimension of effective advertising represents the "science"
part?
Strategic dimension
Personal dimension
Creative dimension
Media dimension
⼀Answer:⼀ Strategic dimension
Which of the following is prepared by the account planner to
summarize the basic marketing and advertising strategy?
Creative brief
Positioning statement
Message objective
Unique selling proposition
⼀Answer:⼀ Creative brief
The ROI of creativity stands for ________.
Real, original, and intense
Relevant, original, and impact
Relevant, original, and intense
Real, on-target, and invested
⼀Answer:⼀ Relevant, original, and impact
Which of the following refers to intuitive, holistic, artistic, and
emotionally expressive thinking?
Lateral-brain thinking
Back-brain thinking
Top-brain thinking
Right-brain thinking
⼀Answer:⼀ Right-brain thinking
Which type of thinking is logical, orderly, and linear?
Right-brain
