WGU ASC1 MARKETING MANAGEMENT CONCEPTS
EXAM 248 QUESTIONS WITH VERIFIED ANSWERS
2025/2026
Product, Price, Promotion, Place - CORRECT ANSWER Marketing Mix Four Ps
People, Processes, Programs, Performance - CORRECT ANSWER Modern
Marketing Management Four Ps
Product variety, quality, design, features, brand name, packaging, sizes, services,
warranties, returns - CORRECT ANSWER Marketing Mix - Product
List price, discounts, allowances, payment period, credit terms - CORRECT
ANSWER Marketing Mix - Price
Sales promotion, advertising, sales force, public relations, direct marketing -
CORRECT ANSWER Marketing Mix - Promotion
Channels, coverage, assortments, locations, inventory, transport - CORRECT
ANSWER Marketing Mix - Place
The art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer
value. - CORRECT ANSWER Marketing Management
,goods, services, events, experiences, persons, places, properties, organizations,
information, and ideas - CORRECT ANSWER 10 main types of entities marketers
market
someone who seeks a response—attention, a purchase, a vote, a donation—from
another party - CORRECT ANSWER Marketer
Quality, Service, Price - CORRECT ANSWER Customer Value Triad (qsp)
Consumers prefer products that are widely available and inexpensive. - CORRECT
ANSWER Production Concept
consumers favor products offering the most quality, performance, or innovative
features. - CORRECT ANSWER Product Concept
consumers and businesses, if left alone, wont buy enough of the organization's
products. - CORRECT ANSWER Selling concept
Customer-centered, sense-and-respond philosophy. The job is to find not the right
customers for your products, but the right products for your customers. -
CORRECT ANSWER Marketing Concept
Acknowledges that everything matters in marketing—and that a broad, integrated
perspective is often necessary. - CORRECT ANSWER Holistic Marketing
,Aims to build mutually satisfying long-term relationships with key constituents in
order to earn and retain their business - CORRECT ANSWER Relationship
marketing
customers, employees, marketing partners (channels, suppliers, distributors,
dealers, agencies), and members of the financial community (shareholders,
investors, analysts). - CORRECT ANSWER Four key constituents for relationship
marketing
The task of hiring, training, and motivating able employees who want to sere
customers well. - CORRECT ANSWER Internal marketing
1. Inbound logistics
2. Operations
3. Outbound logistics
4. Marketing
5. Service - CORRECT ANSWER The Value Chain 5 Primary Activities
1. Procurement
2. Technology Development
3. Human Resources
4. Firm infrastructure - CORRECT ANSWER The Value Chain 4 Support Activities
Strategy, Structure, Systems - CORRECT ANSWER Three S's - Hardware of success
, Style, Skills, Staff, Shared Values - CORRECT ANSWER Four S's - Software of success
consists of people, equipment, procedures to gather, sort, analyze, evaluate, and
distribute needed, timely, and accurate information to marketing decision makers.
- CORRECT ANSWER Marketing Information System MIS
A set of procedures and sources that mangers use to obtain everyday information
about developments in the marketing environment. (supplies "happenings" data) -
CORRECT ANSWER Marketing Intelligence System
Demographic, economic, social-cultural, natural, technological, political-legal -
CORRECT ANSWER six major forces in the broad environment
Systematic design, collection, analysis and reporting of data and findings relevant
to a specific marketing situation facing the company. - CORRECT ANSWER Market
research
Observation, Focus Groups, Surveys, Behavioral data, Experiments - CORRECT
ANSWER Five main ways marketers collect primary data
a coordinated collection of data, systems, tools, and techniques, with supporting
software and hardware, by which an organization gathers and interprets relevant
information from business and environment and turns it into a basis for marketing
action - CORRECT ANSWER marketing decision support system (MDSS)
Durability, tangibility, use - CORRECT ANSWER Marketers classify products on the
basis of:
EXAM 248 QUESTIONS WITH VERIFIED ANSWERS
2025/2026
Product, Price, Promotion, Place - CORRECT ANSWER Marketing Mix Four Ps
People, Processes, Programs, Performance - CORRECT ANSWER Modern
Marketing Management Four Ps
Product variety, quality, design, features, brand name, packaging, sizes, services,
warranties, returns - CORRECT ANSWER Marketing Mix - Product
List price, discounts, allowances, payment period, credit terms - CORRECT
ANSWER Marketing Mix - Price
Sales promotion, advertising, sales force, public relations, direct marketing -
CORRECT ANSWER Marketing Mix - Promotion
Channels, coverage, assortments, locations, inventory, transport - CORRECT
ANSWER Marketing Mix - Place
The art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer
value. - CORRECT ANSWER Marketing Management
,goods, services, events, experiences, persons, places, properties, organizations,
information, and ideas - CORRECT ANSWER 10 main types of entities marketers
market
someone who seeks a response—attention, a purchase, a vote, a donation—from
another party - CORRECT ANSWER Marketer
Quality, Service, Price - CORRECT ANSWER Customer Value Triad (qsp)
Consumers prefer products that are widely available and inexpensive. - CORRECT
ANSWER Production Concept
consumers favor products offering the most quality, performance, or innovative
features. - CORRECT ANSWER Product Concept
consumers and businesses, if left alone, wont buy enough of the organization's
products. - CORRECT ANSWER Selling concept
Customer-centered, sense-and-respond philosophy. The job is to find not the right
customers for your products, but the right products for your customers. -
CORRECT ANSWER Marketing Concept
Acknowledges that everything matters in marketing—and that a broad, integrated
perspective is often necessary. - CORRECT ANSWER Holistic Marketing
,Aims to build mutually satisfying long-term relationships with key constituents in
order to earn and retain their business - CORRECT ANSWER Relationship
marketing
customers, employees, marketing partners (channels, suppliers, distributors,
dealers, agencies), and members of the financial community (shareholders,
investors, analysts). - CORRECT ANSWER Four key constituents for relationship
marketing
The task of hiring, training, and motivating able employees who want to sere
customers well. - CORRECT ANSWER Internal marketing
1. Inbound logistics
2. Operations
3. Outbound logistics
4. Marketing
5. Service - CORRECT ANSWER The Value Chain 5 Primary Activities
1. Procurement
2. Technology Development
3. Human Resources
4. Firm infrastructure - CORRECT ANSWER The Value Chain 4 Support Activities
Strategy, Structure, Systems - CORRECT ANSWER Three S's - Hardware of success
, Style, Skills, Staff, Shared Values - CORRECT ANSWER Four S's - Software of success
consists of people, equipment, procedures to gather, sort, analyze, evaluate, and
distribute needed, timely, and accurate information to marketing decision makers.
- CORRECT ANSWER Marketing Information System MIS
A set of procedures and sources that mangers use to obtain everyday information
about developments in the marketing environment. (supplies "happenings" data) -
CORRECT ANSWER Marketing Intelligence System
Demographic, economic, social-cultural, natural, technological, political-legal -
CORRECT ANSWER six major forces in the broad environment
Systematic design, collection, analysis and reporting of data and findings relevant
to a specific marketing situation facing the company. - CORRECT ANSWER Market
research
Observation, Focus Groups, Surveys, Behavioral data, Experiments - CORRECT
ANSWER Five main ways marketers collect primary data
a coordinated collection of data, systems, tools, and techniques, with supporting
software and hardware, by which an organization gathers and interprets relevant
information from business and environment and turns it into a basis for marketing
action - CORRECT ANSWER marketing decision support system (MDSS)
Durability, tangibility, use - CORRECT ANSWER Marketers classify products on the
basis of:
