WGU D373 EXAM 1 DIGITAL MARKETING 111
QUESTIONS WITH VERIFIED ANSWERS 2025/2026
digitally enabled commercial transactions between and among organizations and
individuals. - CORRECT ANSWER E-commerce can be defined as:
-digitally enabled commercial transactions between and among organizations and
individuals.
-the digital enablement of transactions and processes within an organization.
-any electronically based organizational activity that supports a firm's market
exchanges.
-the use of digital technologies in a firm's daily activities.
information asymmetry - CORRECT ANSWER Which of the following is not a
unique feature of e-commerce technology?
social technology
richness
information asymmetry
interactivity
Social Technology - CORRECT ANSWER Which of the following features of e-
commerce technology allows users to participate in the creation of online
content?
,global reach
ubiquity
information density
social technology
Ubiquity - CORRECT ANSWER Amazon's e-commerce website and application are
available 24/7, nearly everywhere and at all times, which of the features of e-
commerce technology does this describe?
information density
information richness
global reach
ubiquity
a marketplace extended beyond traditional boundaries and removed from a
temporal and geographic location - CORRECT ANSWER A marketspace can be
defined as:
-a marketplace extended beyond traditional boundaries and removed from a
temporal and geographic location
-a physical place you visit in order to transact
-consumers selling to other consumers with the help of an online market maker
-the use of mobile devices to enable online transactions
,the enabling of two-way communication between consumer and merchant -
CORRECT ANSWER Interactivity in the context of e-commerce provides which of
the following functionalities?
-the ability of consumers to create and distribute content
-complexity and content of a message
-the enabling of two-way communication between consumer and merchant
-the ability to physically touch and manipulate a product
richness - CORRECT ANSWER Which of the following features of e-commerce
technology enables merchants to market and sell "complex" goods and services to
consumers via marketing messages that can integrate video, audio, and text?
personalization
ubiquity
richness
information density
the market middleman disappeared - CORRECT ANSWER Which of the following is
not true regarding e-commerce today?
Consumers are less price-sensitive than expected.
The market middlemen disappeared.
Economists' visions of a friction-free market have not been realized.
There remains considerable persistent price disparity.
, the web - CORRECT ANSWER Which of the following was the original "killer app"
that made the Internet commercially interesting and extraordinarily popular?
e-commerce
The Web
social networks
mobile apps
T - CORRECT ANSWER The Internet is a worldwide system of computer networks.
Torf
freemium strategy - CORRECT ANSWER Which of the following involves a company
giving away a certain level of product or service without charge, but then charging
a fee for premium levels of the product or service?
freemium strategy
advertising revenue model
premium strategy
subscription revenue model
market creator - CORRECT ANSWER Which of the following is not a variation of the
e-tailer business model?
QUESTIONS WITH VERIFIED ANSWERS 2025/2026
digitally enabled commercial transactions between and among organizations and
individuals. - CORRECT ANSWER E-commerce can be defined as:
-digitally enabled commercial transactions between and among organizations and
individuals.
-the digital enablement of transactions and processes within an organization.
-any electronically based organizational activity that supports a firm's market
exchanges.
-the use of digital technologies in a firm's daily activities.
information asymmetry - CORRECT ANSWER Which of the following is not a
unique feature of e-commerce technology?
social technology
richness
information asymmetry
interactivity
Social Technology - CORRECT ANSWER Which of the following features of e-
commerce technology allows users to participate in the creation of online
content?
,global reach
ubiquity
information density
social technology
Ubiquity - CORRECT ANSWER Amazon's e-commerce website and application are
available 24/7, nearly everywhere and at all times, which of the features of e-
commerce technology does this describe?
information density
information richness
global reach
ubiquity
a marketplace extended beyond traditional boundaries and removed from a
temporal and geographic location - CORRECT ANSWER A marketspace can be
defined as:
-a marketplace extended beyond traditional boundaries and removed from a
temporal and geographic location
-a physical place you visit in order to transact
-consumers selling to other consumers with the help of an online market maker
-the use of mobile devices to enable online transactions
,the enabling of two-way communication between consumer and merchant -
CORRECT ANSWER Interactivity in the context of e-commerce provides which of
the following functionalities?
-the ability of consumers to create and distribute content
-complexity and content of a message
-the enabling of two-way communication between consumer and merchant
-the ability to physically touch and manipulate a product
richness - CORRECT ANSWER Which of the following features of e-commerce
technology enables merchants to market and sell "complex" goods and services to
consumers via marketing messages that can integrate video, audio, and text?
personalization
ubiquity
richness
information density
the market middleman disappeared - CORRECT ANSWER Which of the following is
not true regarding e-commerce today?
Consumers are less price-sensitive than expected.
The market middlemen disappeared.
Economists' visions of a friction-free market have not been realized.
There remains considerable persistent price disparity.
, the web - CORRECT ANSWER Which of the following was the original "killer app"
that made the Internet commercially interesting and extraordinarily popular?
e-commerce
The Web
social networks
mobile apps
T - CORRECT ANSWER The Internet is a worldwide system of computer networks.
Torf
freemium strategy - CORRECT ANSWER Which of the following involves a company
giving away a certain level of product or service without charge, but then charging
a fee for premium levels of the product or service?
freemium strategy
advertising revenue model
premium strategy
subscription revenue model
market creator - CORRECT ANSWER Which of the following is not a variation of the
e-tailer business model?
