PRICE
SYSTEM AND
THE
MICROECONOMY
Ludovica Magni
A level
,CHAPTER 14 – THE CONCEPT OF UTILITY
Utility, Total Utility and Marginal Utility
Economists use utility to explain how consumers make choices.
Utility refers to the satisfaction gained from consuming a good or
service. Total utility is the total satisfaction gained from consuming
a given quantity, while marginal utility is the additional satisfaction
from consuming one more unit. According to the law of diminishing
marginal utility, marginal utility decreases as more units are
consumed. Total utility rises while marginal utility is positive,
reaches a maximum when marginal utility is zero, and can fall if
marginal utility becomes negative.
Marginal Utility and the Demand Curve
When marginal utility is expressed in money terms, it links directly
to the individual demand curve. A rational consumer buys units of a
good until marginal utility equals price. If price falls, the consumer
buys more because the marginal utility of additional units is now
greater than or equal to the lower price. This explains why the
marginal utility curve can be used as the demand curve.
Maximising Satisfaction: The Equi-Marginal Principle
Since consumers buy many goods, they need to allocate their
income to maximise total utility. The condition for maximum
satisfaction is the equi-marginal principle:
MUx/Px = MUy/Py.
If marginal utility per dollar differs between goods, consumers
reallocate spending to equalise these ratios. When equality is
, reached for all goods, total utility is maximised, and no further
reallocation improves satisfaction.
Limitations of Measurable Utility
Utility cannot truly be measured, and consumers do not always
behave rationally. Because of these limitations, economists often
rely on preference-based tools such as indifference curves and
budget lines to analyse consumer behaviour more realistically.
The Budget Line
The budget line shows all combinations of two goods that a
consumer can afford at given prices and income. Its slope reflects
the relative prices of the two goods. An increase in income shifts
the budget line outward in a parallel way; a decrease shifts it
inward. A change in the price of one good rotates the budget line
around the intercept of the other good. The budget line represents
the consumer’s opportunity set.
Indifference Curves and the Marginal Rate of Substitution
(MRS)
Indifference curves represent combinations of two goods that give
equal satisfaction. They slope downward and are convex because of
a diminishing marginal rate of substitution. MRS measures how
much of one good the consumer is willing to give up to obtain more
of the other while maintaining the same overall utility. Higher
indifference curves indicate higher levels of satisfaction.