PH 450 Practice Quizzes with complete solutions graded A+ 2025/2026

PH 450 Practice Quizzes with
complete solutions graded A+
2025/2026

Age is a factor used in:

- demographic segmentation

- psychographic

- geographic

- none of the above - ANS ✔✔demographic segmentation



division of the market based on location of the target market is called:

- geographic segmentation

- demographic

- social marketing

- psychographic segmentation - ANS ✔✔geographic segmentation



segmentation, targeting and positioning are needed in:

- mass marketing

- market matching

- both options - ANS ✔✔market matching



the AIO (activities, interests, opinions) questions are used for analyzing which of the following
types of segmentation?:

- benefit

- psychographic

, - behavioral

- demographic - ANS ✔✔psychographic



the major segmentation variables for consumer markets, refers to which of the following:

- geographic, density, psychographic, behavioral

- gender, demographic, psychographic, lifestyle

- geographic, demographic, psychographic, behavioral

- none of these options - ANS ✔✔- geographic, demographic, psychographic, behavioral



what is undifferentiated marketing?:

- classless marketing

- target marketing

- mass marketing

- custom marketing - ANS ✔✔mass marketing



which of the following is a strategy borrowed from commercial marketing to individualize health
communication messages for different segments of the population?

- gatekeeping

- community segmentation

- individualized message segmentation

- audience segmentation - ANS ✔✔audience segmentation



Which of the following is an example of a behavioral segmentation base?:

- gender

- user status (heavy/low)

- income (high/low)