PH450 Final Exam questions with
correct answers 100% pass
BEHAVE Framework - ANS ✔✔A simple and widely used framework for describing an audience,
a behavioral change, a motivation, and a mechanism for change developed by the Academy for
Educational Development (AED). Who? What? When?
Channel - ANS ✔✔The conduit or route of information delivery (e.g. interpersonal, small group,
organizational, community, mass media)
Continuation (or Expansion) Plan - ANS ✔✔A strategy to ensure a broader reach, diffuse
expenses, and provide continuity of leadership and ownership
Creative Brief - ANS ✔✔a document that includes information that will be needed by a creative
team in order to develop concepts and messages. It contains information about the primary
target audience as well as settings, channels, and activities for reaching them. Promising
message variables and thoughts on what materials will be needed are included. Secondary
audiences are also profiled.
Evaluation Plan - ANS ✔✔An integral part of planning that provides information to improve a
project during development and implementation
Eye Tracking - ANS ✔✔Using a head-mounted camera and computer screens designed for this
purpose, it is possible to detect and measure eye movements and gaze fixation as we look at an
image (moving or still) or text. Our innate response to imminent danger or arousal causes our
pupils to dilate and our blink rate to change. All can be measured photographically and used to
measure reading ease and a subject's interest in an image, a video, or text.
, Formative Research - ANS ✔✔The information gathering activities conducted prior to
developing a health communication strategy. It includes measurement of the extent to which
concepts, messages, materials, activities, and channels meet reserachers' expectations with the
target audience.
Galvanic Skin Response (GSR) - ANS ✔✔An electrical measure of reduced skin resistance
indicative of perspiration triggered by sympathetic nervous system activity related to emotion
Implementation (or Tactical) Plan - ANS ✔✔A short-term action plan that breaks down bigger-
picture goals and strategies into narrower actionable tasks
Macro Plan - ANS ✔✔A preliminary plan that includes the analysis of the problem, including its
ecological setting, the affected populations, the core intervention strategy, and any additional
research necessary to understand those persons affected by the problem and/or with whom
you plan to communicate
Message Testing - ANS ✔✔An iterative process that involves both quantitative and qualitative
research to collect consumers' attitudes toward a message of interest
Mixed-methods Approach - ANS ✔✔A research design that combines quantitative and
qualitative methods. These may be sequenced or done simultaneously
PRECEDE - PROCEED model - ANS ✔✔Developed by Green, Kreuter, and associates in the 1970s,
the model works backward from a desired state of health and quality of life and asks what
about the environment, behavior, individual motivation, or administrative policy is necessary to
create that healthy state.
PRECEDE - ANS ✔✔Predisposing, Reinforcing, Enabling Constructs in Educational/Environmental
Diagnosis and Evaluation
correct answers 100% pass
BEHAVE Framework - ANS ✔✔A simple and widely used framework for describing an audience,
a behavioral change, a motivation, and a mechanism for change developed by the Academy for
Educational Development (AED). Who? What? When?
Channel - ANS ✔✔The conduit or route of information delivery (e.g. interpersonal, small group,
organizational, community, mass media)
Continuation (or Expansion) Plan - ANS ✔✔A strategy to ensure a broader reach, diffuse
expenses, and provide continuity of leadership and ownership
Creative Brief - ANS ✔✔a document that includes information that will be needed by a creative
team in order to develop concepts and messages. It contains information about the primary
target audience as well as settings, channels, and activities for reaching them. Promising
message variables and thoughts on what materials will be needed are included. Secondary
audiences are also profiled.
Evaluation Plan - ANS ✔✔An integral part of planning that provides information to improve a
project during development and implementation
Eye Tracking - ANS ✔✔Using a head-mounted camera and computer screens designed for this
purpose, it is possible to detect and measure eye movements and gaze fixation as we look at an
image (moving or still) or text. Our innate response to imminent danger or arousal causes our
pupils to dilate and our blink rate to change. All can be measured photographically and used to
measure reading ease and a subject's interest in an image, a video, or text.
, Formative Research - ANS ✔✔The information gathering activities conducted prior to
developing a health communication strategy. It includes measurement of the extent to which
concepts, messages, materials, activities, and channels meet reserachers' expectations with the
target audience.
Galvanic Skin Response (GSR) - ANS ✔✔An electrical measure of reduced skin resistance
indicative of perspiration triggered by sympathetic nervous system activity related to emotion
Implementation (or Tactical) Plan - ANS ✔✔A short-term action plan that breaks down bigger-
picture goals and strategies into narrower actionable tasks
Macro Plan - ANS ✔✔A preliminary plan that includes the analysis of the problem, including its
ecological setting, the affected populations, the core intervention strategy, and any additional
research necessary to understand those persons affected by the problem and/or with whom
you plan to communicate
Message Testing - ANS ✔✔An iterative process that involves both quantitative and qualitative
research to collect consumers' attitudes toward a message of interest
Mixed-methods Approach - ANS ✔✔A research design that combines quantitative and
qualitative methods. These may be sequenced or done simultaneously
PRECEDE - PROCEED model - ANS ✔✔Developed by Green, Kreuter, and associates in the 1970s,
the model works backward from a desired state of health and quality of life and asks what
about the environment, behavior, individual motivation, or administrative policy is necessary to
create that healthy state.
PRECEDE - ANS ✔✔Predisposing, Reinforcing, Enabling Constructs in Educational/Environmental
Diagnosis and Evaluation
