WGU D373 DIGITAL MARKETING FINAL EXAM 154
QUESTIONS WITH VERIFIED ANSWERS 2025/2026
cost per click - CORRECT ANSWER CPC
click through rate - CORRECT ANSWER CTR
Search Engine Results Page - CORRECT ANSWER SERP
Secure Sockets Layer - CORRECT ANSWER SSL
Content Management System - CORRECT ANSWER CMS
pay per click - CORRECT ANSWER PPC
Bounce rate - CORRECT ANSWER BR
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of
users who perform a desired action on a website. - CORRECT ANSWER CRO
return on ad spend - CORRECT ANSWER ROAS
,Cost Per Mille (Thousand) - CORRECT ANSWER CPM
Month over Month - CORRECT ANSWER MOM
Year Over Year - CORRECT ANSWER YoY
Week over Week - CORRECT ANSWER WoW
business to business - CORRECT ANSWER B2B
business to consumer - CORRECT ANSWER B2C
the percentage of people who land on a page on your website and then leave
without clicking on anything else or navigating to other pages on your site -
CORRECT ANSWER Website bounce rate
the rate at which an email was unable to be delivered to a recipient's inbox -
CORRECT ANSWER Email bounce rate
call to action - CORRECT ANSWER CTA
Controlling the Assault of Non-Solicited Pornography and Marketing - CORRECT
ANSWER CAN-SPAM
, Conversion Rate
conversion rate is the percentage of visitors to your website that complete a
desired goal (a conversion) out of the total number of visitors. A high conversion
rates indicative of successful marketing and web design: It means people want
what you're offering, and they're easily able to get it! - CORRECT ANSWER CR
Key Performance Indicator - CORRECT ANSWER KPI
return on investment - CORRECT ANSWER ROI
Search Engine Marketing - CORRECT ANSWER SEM
Search Engine Optimization - CORRECT ANSWER SEO
user experience - CORRECT ANSWER UX
Informational
Transactional
Navigational - CORRECT ANSWER Three primary drivers of search behavior
Keywords should help consumers find content relevant to their search query
ex: "local florists" - CORRECT ANSWER Informational
QUESTIONS WITH VERIFIED ANSWERS 2025/2026
cost per click - CORRECT ANSWER CPC
click through rate - CORRECT ANSWER CTR
Search Engine Results Page - CORRECT ANSWER SERP
Secure Sockets Layer - CORRECT ANSWER SSL
Content Management System - CORRECT ANSWER CMS
pay per click - CORRECT ANSWER PPC
Bounce rate - CORRECT ANSWER BR
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of
users who perform a desired action on a website. - CORRECT ANSWER CRO
return on ad spend - CORRECT ANSWER ROAS
,Cost Per Mille (Thousand) - CORRECT ANSWER CPM
Month over Month - CORRECT ANSWER MOM
Year Over Year - CORRECT ANSWER YoY
Week over Week - CORRECT ANSWER WoW
business to business - CORRECT ANSWER B2B
business to consumer - CORRECT ANSWER B2C
the percentage of people who land on a page on your website and then leave
without clicking on anything else or navigating to other pages on your site -
CORRECT ANSWER Website bounce rate
the rate at which an email was unable to be delivered to a recipient's inbox -
CORRECT ANSWER Email bounce rate
call to action - CORRECT ANSWER CTA
Controlling the Assault of Non-Solicited Pornography and Marketing - CORRECT
ANSWER CAN-SPAM
, Conversion Rate
conversion rate is the percentage of visitors to your website that complete a
desired goal (a conversion) out of the total number of visitors. A high conversion
rates indicative of successful marketing and web design: It means people want
what you're offering, and they're easily able to get it! - CORRECT ANSWER CR
Key Performance Indicator - CORRECT ANSWER KPI
return on investment - CORRECT ANSWER ROI
Search Engine Marketing - CORRECT ANSWER SEM
Search Engine Optimization - CORRECT ANSWER SEO
user experience - CORRECT ANSWER UX
Informational
Transactional
Navigational - CORRECT ANSWER Three primary drivers of search behavior
Keywords should help consumers find content relevant to their search query
ex: "local florists" - CORRECT ANSWER Informational
